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VP Email Marketing Inactive job
Webster Bank
This job has been closed. You cannot apply anymore.
United States
Waterbury
6 years of experience
Bachelor education
40 hours per week
Banking
1001-5000 employees
Vice President (VP)
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
MS Excel
Adobe Creative Suite
HTML
CSS
AMPscript

At HSA Bank, we're working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors.


What You'll Do


In this role, you'll be on a team that's responsible for driving engagement across the platform. As the Email Marketing Lead, you'll build scalable programs to serve our rapidly growing community of prospects and customers - working as part of the Channel Marketing team and support communications and campaigns across 3+ Webster Lines of Business. You'll be responsible for the strategy and execution of scalable programs, alongside campaigns, geared towards increasing engagement and helping customers experience value from our services.


  • Develop and manage engagement programs focused on onboarding, activation, product adoption, and more.
  • Flex your creative thinking to develop and run targeted campaigns that drive growth and activation within defined customer and prospect segments
  • Structure and oversee data projects to understand customer behavior and create strategies based on results to drive, acquisition, retention, and LTV
  • Conceptualize, create, and design emails including growth marketing, onboarding, transactional, and announcements
  • Conduct A/B email tests, and track, analyze, and optimize the performance of campaigns, and socialize results with the team
  • Generate data-driven hypotheses and conduct experiments to inform overall program strategy
  • Maintain a rigorous and organized view of the experiences and communications we are delivering across our key segments.
  • Learn our business and our customers, and take the initiative to identify new engagement strategies that fit within our objectives
  • Partner with Marketing Operations leadership on MarTech stack and vendor management strategies, to improve customer personalization and efficiencies


Qualifications


  • BA/BS degree, preferably in Communications, Marketing, or English
  • 6+ years of experience in customer success, communications, or a digital marketing role
  • Experience with marketing automation tools (Marketo, Marketing Cloud, Pardot, MailChimp, Hubspot, Salesforce CRM, Adobe Suite, and Web Content Management Systems
  • Demonstrated expertise in data-management and reporting use-cases -- to account for complex business rules for customer inclusion or exclusion
  • Ability to work in a fast-paced environment and problem solve effectively
  • Manage multiple projects with different deadlines
  • Detail-oriented and project management skills with a high standard for quality
  • Excellent and demonstrated written and communication skills
  • Great collaborator, team player, and have the ability to build a working relationship with cross-functional team
  • Banking and Healthcare industry verticals, and background working with multiple customer use-cases - both B2B and B2C experience preferred


Webster Bank
145 Bank Street
CT 06702
Waterbury
United States