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Sr Manager, Email & Lifecycle Marketing Jobs Remote job - USA
Babylist
United States
Oakland
3 years of experience
Bachelor education
40 hours per week
Retail
51-200 employees
Manager
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Iterable
Braze
Google Analytics
MS Excel
MS Office
CSS
HTML

Babylist is seeking a strategic Senior Manager, Email and Lifecycle Marketing to develop, grow and successfully execute our email and lifecycle marketing campaigns. Our emails are recognized as best-in-class by both the industry and our highly engaged audience of 2+ million new and expecting parents. The ideal candidate is excited to forge a deeper relationship with new parents and their extended families with the ultimate goal of improving engagement and retention. This role will report to the Chief Growth Officer.


What You’ll Do:

  • Own the growth, health and development of our drip and triggered email campaigns across all parts of our users’ lifecycle, setting KPIs and goals for our email programs
  • Establish and enforce email best practices across our entire email ecosystem
  • Own our cross-channel marketing platform (Iterable)
  • Develop a testing and experimentation roadmap for our drip series to continually optimize and improve key business metrics, including activation, engagement, and retention
  • Launch and expand personalization strategies to better meet the unique needs of our users and their families in a scalable way
  • Maintain our overall email health by monitoring, investigating, and sharing weekly analysis and actionable insights with the team
  • Manage our cross-project email roadmap, needs, and strategies, balancing long-term initiatives with near-term needs and aligning the team’s priorities to the highest impact work
  • Audit our current email build processes, internal platforms and tools to improve our cross-functional communications and workflows
  • Mentor, motivate and support the email team in their learning and development, helping them identify solutions to challenges that they face and supporting them in their growth areas


Who You Are:

  • You have 5 years of relevant work experience, including 3 years of experience in an email marketing role
  • You’re a lifecycle marketing expert that has launched strategies and marketing automation that have improved activation, engagement, and conversion
  • You’re equal parts creative and analytical, able to demonstrate how you’ve launched creative solutions grounded in data to improve campaign performance
  • You have experience with an ESP such as Iterable, Klaviyo, Sailthru or Braze. (Bonus points for Iterable, Babylist’s ESP of choice)
  • You have a solid understanding of HTML/CSS and responsive email design
  • You love digging into the data and have experience with analytics tools such as Google Analytics, Microsoft Excel, Mode, Thoughtspot and Indicative
  • You’re a skilled email copywriter who can launch 0 to 1 campaigns with little-to-no editorial oversight
  • You’re detail-oriented, with a sharp eye for ensuring accuracy of all copy, links and template designs in various inbox environments
  • You understand the requirements for CAN-SPAM compliance, as well as the nuances of email compliance in various international regulatory environments (e.g. GDPR, CASL)
  • You’re super organized and an excellent project manager with a proven track record of on-time campaign launches with zero error
  • You’re passionate about putting parents first and hungry to better serve them and their families in this new life stage


Why You Will Love Working At Babylist

  • We are a remote-first company and invest in infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
  • We build products that have a positive impact on millions of people’s lives
  • We work at a sustainable pace which means work/life balance is a real thing here
  • We believe technology and data can solve hard problems
  • We believe in exceptional management
  • We are committed to providing an actively antiracist organization and doing the work to support differences of all kinds
  • We offer competitive pay and meaningful opportunities for career advancement
  • We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
  • We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning


About Babylist

Babylist is the leading destination for baby commerce, where 8 million people each year buy what they need to welcome a new baby. We serve parents and the community of grandparents, friends and relatives around each baby - connecting everyone who helps plan, prepare and shop for the new arrival. From the “add anything from anywhere” registry for new parents, to the expert advice and product ideas for gift givers, there is no more trusted, go-to solution for growing families.


If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.


Babylist
1625 Clay St
CA 94612
Oakland
United States