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Specialist Email Marketing Inactive job Remote job - USA
Kaplan
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United States
Fort Lauderdale
3 years of experience
Bachelor education
40 hours per week
Education Management
10,001+ employees
Entry-level
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Pardot
Google Analytics
CSS
HTML

Manage campaign execution for all email and SMS across various products (promotional, reactivation communication strategies as well as triggered and transactional campaigns) with a constant focus on optimization to achieve click-through rate, conversion, and other key engagement goals.


Primary Responsibilities

  • Manage email marketing communications deployments (single sends and journeys) through the Salesforce Marketing Cloud email platform to ensure deliverability and deliver on program goals.
  • Meet with key stakeholders to understand objectives and provide recommendations.
  • Manage list segmentation and ensure data extracts for email deployments are accurate. Test and QA all email deployments regularly.
  • Improve performance through subject line testing and other qualitative driven testing methods.
  • Support the segmentation strategy, cadence, sequencing, and dynamic content rule/logic for all email/SMS efforts.
  • Project manages the end to end process in collaboration with internal and external stakeholder partners from campaign planning, testing, and design, to reporting and measuring success through detailed data analysis.
  • Strong results-orientation and operates with a data-driven mindset.
  • Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment
  • Proactive and inquisitive thinking with superb analytical skills. Understands and monitors competitive landscape, provides insight and recommendations to drive the program business forward as best in class.
  • Fanatical when it comes to detail. Ability to thrive in a fast-paced, high growth organization and will be able to effectively prioritize the most impactful and important work on your plate and deliver on time.


Minimum Qualifications

  • Bachelor Degree with a focus in
  • Marketing, Communications or Technology
  • 3-5 years + experience managing personalized, dynamic email campaigns
  • Experience working with major brands or large complex organizations
  • Strong presentation skills and the ability to talk to multiple levels of stakeholders
  • Testing mindset and hungry to optimize campaigns to maximize results
  • Email marketing certifications a Plus
  • SMS Program experience/certifications a Plus
  • Dynamic 1-1 Direct Mail experience
  • CRM/Lifecycle marketing experience
  • Any major email ESP (Marketing Cloud, Pardot preferred)
  • MovableInk Experience a Plus
  • Litmus
  • Google Analytics (or similar)
  • Journey builder, data extensions, and content builder experience in Marketing Cloud a major plus
  • Email coding experience
  • Database experience a plus
  • Design background a plus
  • Dynamic campaign experience
  • Test design
  • Strong written and verbal communication skills, attention to detail, and organizational skills to effectively communicate across all company levels, teams, and partners.
  • Strong knowledge of CRM and campaign management
  • Advanced knowledge of Salesforce Marketing Cloud/Exact Target or other major enterprise-level email platforms is required.
  • Journey builder, data extensions, and content builder experience in Marketing Cloud a major plus
  • Strong analytical and project management skills
  • Detail-oriented with a focus on delivering results
  • Self-starter, takes initiative, with the ability to juggle multiple priorities
  • Continuously demonstrate a passion for staying abreast of emerging technologies and new media trends
  • Strong problem-solving skills along with excellent verbal and written communication skills
  • Team building and mentoring skills
  • Team player
  • Good communication skills
  • Positive can-do attitude
  • Willingness to learn new things and innovate
  • Self-starter, takes initiative, with the ability to juggle multiple priorities


Location

Remote/Nationwide, USA

Kaplan
6301 Kaplan University Ave
FL 33309
Fort Lauderdale
United States