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Specialist CRM Marketing Automation Inactive job
PVH
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Netherlands
Amsterdam
2 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
10,001+ employees
Senior
25 holidays
PTO
Employee Discount
Pension Plan
Paid maternity/paternity leave
Development budget
Company social events
Travel Allowance
Salesforce Marketing Cloud
MS Excel
CSS
HTML
AMPscript
Java
SQL

The Team

The CRM, Loyalty & Personalization team has 3 key objectives:

  • Increase consumer engagement
  • Improve retention rate
  • Drive traffic and conversion to support sales and marketing efforts
  • The CRM team is part of the Marketing department. The CRM team drives and facilitates various projects related to consumer data intelligence activated through email, app, SMS and more touchpoints with the aim of building loyalty and retention


The Position

The Specialist CRM Marketing Automation will create, implement and maintain best practice processes in CRM data management, marketing automation and integrated campaigns for both Tommy Hilfiger & Calvin Klein. For this role, we need an expert with in-depth knowledge of Marketing Automation tools. This person will be responsible for designing and implementing consumer focused marketing journeys.


Successful candidates will have deep CRM knowledge and proven success in implementing data-driven marketing campaigns. The perfect candidate is curious, reasonably technical, positive and well organized.


This role works alongside Consumer Data Analysts and reports into the Senior Manager, Data & Operations.


Key Responsibilities: 

Marketing Automation

  • Be the go-to person for all questions relating to our campaign management set-up
  • Get your hands dirty on the solution and actual implementation of improvements and smaller projects
  • Look for anomalies and improvement opportunities to initiate technical infrastructure improvements
  • Drive personal communication by designing & implementing cross-channel communication workflows to drive deeper and more meaningful consumer engagement
  • Develop processes and best practices for implementing data driven marketing campaigns
  • Achieve campaign optimization by forming hypothesis and implement split-tests in order to improve marketing performance


Project Management

  • Manage projects for both brands in the areas of campaign & data management
  • Contribute to vision- and roadmap development for the CRM Platform, by:
  • Introducing and driving marketing automation initiatives
  • Initiating projects to make sure that capabilities of the current CRM infrastructure are utilized to its fullest extent
  • Reviewing and implementing industry best practices
  • Manage vendor relationships:
  • Day-to-day communication & updates
  • Continuously review and optimize way of working together
  • Keep all stakeholders aligned & focused on the deliverables in order to deliver the end product according to the timelines and specifications


The Ideal Candidate:

  • 2-4 years’ experience in digital marketing, CRM or analytics
  • 2-4 years’ experience with campaign management tools, preferably experience with Salesforce Marketing Cloud
  • Fluent in English (written and verbal)
  • Expert in campaign management
  • Deep knowledge of digital marketing data and analytics
  • Understanding of data exploitation for the purpose of marketing
  • Strong project management skills
  • Strong communication and storytelling skills, written and verbal
  • Results-driven and fact based communication style
  • Excellent organizational skills, with the ability to juggle complex priorities and projects
  • Passion for innovation in the field of marketing automation
  • Self-starter with the willingness to operate at both strategic and tactical levels
  • Problem -solving and practical decision-making abilities
  • Able to work independently and proactively have a curious mindset, with an ability to adapt to and thrive in a fast-paced, changing environment
  • A University degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)


Nice To Haves: 

  • Experience working with fashion or lifestyle brands
  • Passion or understanding of retail marketing
  • Comfortable with HTML, JavaScript or SQL


What You Can Expect From Us: 

  • A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's Place Cafe's
  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality, and individuality
  • A smart work program that empowers our associates to work at their preferred location within a flexible schedule
  • A chance to unwind with weekly social activities


We’d love to know why this is the role for you, so please include a motivational letter with your application!

PVH
Danzigerkade 165
1013 AP
Amsterdam
Netherlands