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Senior Marketing Specialist CRM and Lifecycle Marketing Inactive job Remote job - USA
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United States
San Francisco
4 years of experience
Bachelor education
40 hours per week
Computer Software
51-200 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
MS Excel

Extend is modernizing the $100 billion-per-year extended warranty and protection plan industry using cutting-edge technology, and top-notch customer service. After a $260M Series C financing round, we are ready to continue to scale our organization and grow beyond our $1.6B valuation. 

Our API-first solution allows any merchant to offer extended warranties and protection plans, both online and offline, while also providing a merchant's end customers with a vastly improved and modern support experience that eliminates many of the issues customers face today with legacy underwriters. We are a venture-backed startup based in downtown San Francisco (and since COVID began, fully remote) that is led by founders who have previously had multiple successful exits. Extend is simplifying the technology stack for the extended warranty industry.

About the Role: 

Extend is looking for a high-performing, results-driven Senior Marketing Specialist to help build the CRM program for our end user from the ground up. In this role, you’ll help strategize, build, test-and-learn, and improve upon communications in the customer journey. This will include email (transactional and marketing) and SMS initially, with potential to integrate other channels such as Push and In-app Messaging in future state. This position will have high impact in driving the customer experience and you will own end-to-end management from ideation to deployment of your programs. 

What You'll Do:

  • Contribute to continuous improvement of communication strategy to our end customer, driving LTV and other downstream conversion metrics
  • Build marketing and transactional emails in ESP
  • Execute on A/B and multivariate test strategies to optimize workflows on an ongoing basis
  • Drive operational excellence ensuring batch campaigns and nurtures are QA-ed and deployed as planned; implement process improvements as needed
  • Collaborate on development, implementation and ongoing efforts around SMS strategy
  • Work closely with Analytics, Product and Engineering teams to drive automation, optimization and scaling of CRM communications
  • Create and maintain outbound marketing calendar

What We're Looking For:

  • 4+ years of experience in email marketing
  • Bachelor’s in Marketing, Business, or related field
  • Passion for using data to make decisions
  • Knowledge in Iterable or other equivalent cross-channel marketing platform
  • Experience with HTML and data visualization tools (e.g. Tableau)

Life at Extend:

  • Working with a great team from diverse backgrounds in a collaborative and supportive environment
  • Competitive salary based on experience, with full medical and dental & vision benefits
  • Stock in an early-stage startup growing quickly
  • Unlimited vacation policy
  • 401(k) with Financial Guidance from Morgan Stanley

301 Howard St
CA 94105
San Francisco
United States