Emailjobs.io
Emailjobs.io
Senior Marketing Automation Manager Jobs
City Experiences
United States
San Francisco
5 years of experience
Bachelor education
40 hours per week
Leisure, Travel & Tourism
1,001-5,000 employees
Manager
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Excel
Adobe Photoshop
CSS
HTML
AMPscript


City Experiences’ passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you’re an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.


About The Opportunity


City Experiences’ passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you’re an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.


The Senior Marketing Automation Manager is responsible for developing and executing email programs and customer engagement campaigns that drive acquisition, sales, and retention. A key strategic resource within the company, this role will lead in the development, communication and implementation of email and marketing automation best practices across our product portfolio, while managing our Salesforce Marketing Cloud instance. Additionally, they will work with closely with the company leaders (including Sales, Marketing, Operations, and IT) to streamline the intake of leads and guest information and to develop effective marketing campaigns.


This position may support any of the product teams, including City Experiences, City Cruises, Concessions & Tourism, Ferry & Transportation, Overnight, and new acquisitions. The ideal candidate will lead the transformation of our communication strategies and take ownership of our Salesforce Marketing Cloud instance from administration to campaign implementation, recommendation of changes when needed, and reporting on success.


About You


This person will be adaptable, dynamic, and embody City Experiences’ RESPECT Service System.


Essential Duties & Responsibilities

  • Define email communication and marketing automation plans across products, and act as a strategic resource for integrated communications planning and marketing activation across the organization.
  • Manage Salesforce Marketing Cloud instance, including streamlining lead forms, creating campaigns and journeys, drip campaigns, nurture flows, etc.
  • Manage and execute day-to-day email and SMS programs, including list strategy, A/B and multi-variant testing, building, scheduling, and deploying campaigns. Support digital media customer journey integrations via Salesforce Ad Studio and other tools.
  • Develop database growth and lead nurturing programs, devising strategies to convert new customers as they come through the sales funnel.
  • Partner with Marketing and Sales teams on creation of holistic customer engagement plans that leverage suite of marketing automation tools throughout the customer lifecycle.
  • Partner with Consumer Insights team on customer strategy, sizing, and segmentation, as well as the creation, execution, testing, reporting, analysis and optimization of email campaigns/ marketing automation platforms.
  • Partner with Sales & IT to ensure quality leads are routed through Salesforce & Marketing Cloud and notifications are sent to the sales team, increasing efficiencies and conversion rates.
  • Manage portfolio of work, prioritization, and project timelines across internal and external partners, ensuring all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
  • Cultivate a test and learn culture, leading the sharing of insights and best practices across all products and teams.
  • Actively drive, organize, and participate in key enhancements for marketing automation, demand gen, and email tools.
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions.
  • Manage email deliverability, data hygiene, subscription management and compliance with global opt-in laws and regulations.
  • Additional job duties as assigned.


Requirements & Qualifications

  • BA / BS degree in a related field
  • Expert user of Salesforce Marketing Cloud; Salesforce Marketing Cloud certification a plus
  • 5+ years of experience in a Marketing Automation/Marketing Ops role or similar position
  • Marketing ops experience using Salesforce
  • Experience managing 1 or more direct reports
  • Experience with A/B and multi-variant testing and dynamic content to personalize customer experience
  • Experience developing rule-based logic and email templates that integrate personalized dynamic content elements
  • HTML/CSS skills and experience with HTML editor tools, Email Coding, DreamWeaver, and Photoshop a plus
  • Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics
  • Willingness to learn new skills, tools and technologies
  • A self-starter, capable of working in a fast-paced environment
  • Highly efficient team player, with the ability to also work independently
  • Process and quality-oriented with sharp attention to detail
  • Excellent time management, organizational, and interpersonal skills
  • Excellent verbal and written communication and presentation skills
  • *Additional requirements may be required depending on the physical needs of the role


The RESPECT Service System embodies City Experiences’ mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.


City Experiences is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and or/harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military statue, disability (physical or mental) medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additional, City Experiences participates in the E-Verify program in certain locations.


Pursuant to applicable State and local laws, including but not limited to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

City Experiences
Pier 3, Hornblower Landing
CA 94111
San Francisco
United States