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Senior Manager CRM Inactive job
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United States
New York
6 years of experience
Bachelor education
40 hours per week
201-500 employees
35 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
MS Office

SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, and thriving communities. As one of the world's most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalogue of music, and an artist services and distribution business to help artists grow long-term, successful careers.

SoundCloud is looking for a Senior Manager CRM - Creator, who will be responsible for helping lead the retention marketing strategy for SoundCloud's artist audience. In this strategic role on the Growth Marketing team, you will develop and execute programs to engage with our creators through every phase of their lifecycle with the SoundCloud suite of products.

Key Responsibilities:

  • Pioneer new campaigns across all our channels to add value to our artists' experience with the SoundCloud product
  • Innovate and partner with the product team on how we connect with our artists and delight them at every touchpoint with personalization and tailored flows
  • Continuously optimize performance through A/B testing and work with partners to deliver results and extract maximum ROI/LTV including identifying opportunities for automation
  • Work with product, marketing and analytics peers to define key objectives and develop and continually optimize artist segmentation and the corresponding marketing strategy
  • Develop a dynamic and personalized customer lifecycle experience, tailored to each user's journey around key behaviors
  • Own marketing execution for email, push, and on-platform communications with an in-depth understanding of each channel's technical capabilities

Experience and Background:

  • Exceptional verbal and written clear communication skills with the ability to synthesize plans and strategies into topline briefs/slides
  • Success in building and/or running loyalty, membership, or subscription programs
  • Proven ability to nurture customer relationships, reduce churn, and improve engagement and monetization with 1:1 communication
  • 6+ years of CRM experience
  • 4+ years of hands-on experience with marketing automation platforms - Braze a plus
  • 2+ years of people management experience, with empathy to mentor and lead direct reports
  • Understanding of data privacy and governance policies
  • Deep experience in building & executing marketing strategy utilizing data-driven insights, market trends and competitive analysis
  • Experience operating a global, multi-lingual CRM program
  • Industry experience in music, entertainment, gaming or related fields a plus

About us:

  • We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
  • We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
  • We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone's voice, perspective and experience is respected and heard
  • We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities


  • Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
  • Robust 401k program
  • Employee Stock Ownership Plan
  • Generous professional development allowance
  • Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
  • Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
  • 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
  • Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization. With this foundation, we aim to build a social platform and global community for everyone to create, discover, and share sounds. We acknowledge the challenges in our industry and strive to develop an inclusive culture where individual contributions are valued. We are dedicated to creating an inclusive environment for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group (groups focused on people of color, LGBTQIA+ folks, and women). You may also participate in inclusive workshops, contribute to our Cultural Moments series, select organizations for the SoundCloud Community Fund to support, and more!

71 5th Ave
NY 10003
New York
United States