Rakuten Rewards is currently in search of a Senior Email Marketing Specialist working out of our Bay Area Office. Reporting to the Director of Email Marketing, the ideal candidate will be responsible for the development, execution, and reporting of email marketing programs. You will work closely with cross-functional teams including Marketing, Creative, Operations, Sales, and Digital Strategy.
- Build email templates using HTML, CSS and Freemarker scripting language.
- Responsible for end-to-end campaign management of multiple email programs including campaign setup and scheduling.
- Implement testing strategies for email programs.
- Increase efficiencies of email through process and automation improvements.
- Take lead as key stakeholder in integrating martech solutions with the email program.
- Work with marketing and product leadership to achieve business objectives through email.
- Expert in HTML and CSS
- Experience with scripting languages
- Proficiency in SQL with preferred experience working directly with data warehouse
- Experience working with data visualization tools (Tableau preferred)
- Experience working on multiple email programs and enterprise-level marketing platform preferred
- Strong written and oral communication skills
- Exceptional organizational skills, detail-oriented and ability to multi-task
- 6-7 years Email Marketing experience
- Bachelor’s Degree or equivalent experience