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Senior Email Marketing Specialist Inactive job Remote job - COVID Remote
Purple
This job has been closed. You cannot apply anymore.
United States
Lehi
2 years of experience
Bachelor education
40 hours per week
Retail
501-1000 employees
Senior
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Oracle Responsys
Figma
Sketch
Adobe Photoshop
Adobe Illustrator
CSS
HTML
SQL

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.


Job Summary

What You’ll Do


You’ll play a vital role in a dynamic, collaborative, and fast-moving environment for a rapidly growing, nationally recognized brand. You’ll be primarily responsible for running email marketing campaigns end-to-end, including planning, setup, testing, execution, and optimization for both US-based and international campaigns. This is a hands-on role in which you’ll work on email, direct mail, SMS, and other initiatives as required to support customer acquisitions and retention programs while working to improve the overall email marketing program.


Note: This job will be located in our Lehi, UT headquarters – This is not a permanently remote employment opportunity.


Job Description

Job Duties 

To include but not be limited to: 

  • Support promotional, automated, and retail support email marketing initiatives. 
  • QA and deploy email marketing and direct mail campaigns as required. 
  • Support the execution of the email campaign calendar for promotions, product launches, and customer acquisition and retention programs. 
  • Oversee deliverability and compliance processes to maintain and improve program performance. 
  • Collaborate with other channel owners as required to test content—including SMS, push notifications, and landing pages. 
  • Collaborate with the CRM data team to build ongoing post-send campaign reporting, including recommendations for enhancements and testing. 
  • Help in managing and enhancing customer data to enable sophisticated email marketing campaigns. 
  • Proactively work with the email team as well as internal and external creative teams and cross-department stakeholders to develop and improve processes for greater efficiencies. 
  • Manage multiple projects and deadlines, from quick turnarounds to longer, in-depth projects. 

 

 

Qualifications: 

  • A bachelor’s degree in Marketing or Business Administration, or equivalent experience in email marketing strategy and automation. 
  • 2+ years of experience with enterprise-level email service providers; experience with Cordial and/or Oracle Responsys a plus. 
  • 1-3 years of experience with email automation and relevant technology, automation strategy and execution, and data analytics. 
  • 1-3 years of overall experience; DTC or ecommerce experience a plus. 
  • Experience with SMS marketing a plus. 
  • Solid understanding of HTML and CSS – enough that you could QA an email, but not code from scratch. 
  • Understanding of CAN-SPAM, GDPR, CASL, CCPA, and other email compliance regulations. 
  • Understanding of email best practices and testing methodologies. Experience with Litmus or Email on Acid a plus. 
  • Experience with design software, Adobe Photoshop and Illustrator, Sketch, Figma. 
  • Familiarity with database structures and SQL programming. 
  • Ability to handle multiple projects in a fast-paced, agile environment. 

 

 

Benefits and Perks: 

  • Medical, Dental, Vision 
  • 401(k) with Company Match 
  • Generous PTO 
  • Earn a Purple Mattress 
  • Purple Swag 
  • Market Money 
  • Amazing Purple Products 

 

Why Work at Purple: 


  • Make your mark: We value innovative thinking. At Purple, you’ll be empowered to bring your ideas to life as we work together to improve people’s lives through comfort. 
  • Gain unique experience: Be a part of one of the fastest-growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you. 
  • Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and attend annual employee appreciation events. 

 

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

 

This policy applies to all terms and conditions of employment. 

BENEFITS AND PERKS


  • Medical, Dental, Vision
  • 401(k) Match
  • Generous PTO
  • Market Money
  • Earn a Mattress
  • Purple Swag
  • Amazing Purple Products


WHY WORK AT PURPLE?

  • Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.
  • Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
  • Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.


Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment.

Purple
4100 N Chapel Ridge Rd
UT 84043
Lehi
United States