Seagull Scientific has always done one thing—and done it exceptionally well. Its BarTender® software transforms information into labels, barcodes, RFID tags, smartcards, and documents that drive business and improve safety, security, efficiency and compliance.

Headquartered in Bellevue, Washington, with branch offices in Madrid, Taipei, and Tokyo, Seagull Scientific's software is used in more than 150 countries and across virtually every industry. For more information about Seagull Scientific, please visit www.seagullscientific.com.

This position is located in Bellevue, WA. We are currently working remotely, with plans to shift to a hybrid work model. We are only able to consider candidates currently authorized to work in the US without visa sponsorship at this time.

WHO YOU ARE

You are a leader and experienced HubSpot marketer, with special expertise in email best practices, able to lead our marketing automation strategy and execution end-to-end.

You are driven by internal customer service, and passionate about owning the day-to-day management of email communications and lead tracking, optimizing campaign performance and supporting the teams that rely on email to meet critical business objectives.

A team player, you thrive on connecting colleagues and contractors across roles and responsibilities to get the job done.

WHAT YOU WILL DO

This role will be responsible for our HubSpot strategy, campaign execution and success measurement.

• Develop and implement email roadmaps based on overall lifecycle marketing with an emphasis on customer retention and upsell.
• Oversee the creation and optimization of emails, landing pages and marketing activity program templates in HubSpot, GoToWebinar and other martech tools.
• Properly assign and track lead attribution between HubSpot and Dynamics CRM.
• Deliver clear, consistent, and frequent communication with campaign stakeholders to ensure clarity on strategy, tactics, goals and performance for digital channels.
• Create and implement an email marketing calendar that is integrated with other marketing initiatives.
• Manage email service and other contractors.
• Be our email subject matter expert: advise colleagues’ email communication development, and execute with content, creative, relevancy, smart segmentation and personalization to drive customer engagement and adoption.
• Stay abreast of new email and technology trends.
• Develop and execute a plan for continuous marketing optimization through A/B, multivariate and other testing frameworks. Communicate findings from data-based testing.
• Drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue.
• Create regular performance reports to highlight wins, areas of improvement, and recommendations.
• Partner and collaborate with internal stakeholders including marcom, product marketing, marketing operations, sales operations, compliance and business systems to ensure all tactical components are in place for each campaign, such as list selection, segmentation and tracking.
• Ensure prompt, accurate and error-free communication with customers to build loyal relationships and minimize unsubscribes.
• Work with our compliance team to confirm email communications follow all applicable regulations — own data integrity, shared understanding and consistency across the business and systems.
• Leverage CRM data to drive personalized and contextual experiences to increase customer retention.
• Drive exploration, adoption and optimization of new martech, as needed.

WHAT WE REQUIRE

• 3+ years of experience building, launching and reporting on campaigns using HubSpot.
• 3+ years of experience creating and executing successful integrated lead generation campaigns that lead to conversions and sales.
• A deep and demonstrated understanding of current and emerging email and related technology best practices.
• Experience building and formatting web pages and email templates. Basic HTML/CSS for emails and web.
• GDPR certification is a plus.
• A passion and track record for customer-centric marketing.
• Data-driven and analytical with ability to interpret data and identify insights.
• Well-versed in database management and segmentation practices.
• Strong communication skills with ability to clearly articulate information.
• Hands-on experience with HTML (including responsive dev for email).
• Ability to work cooperatively with both peer-level and senior stakeholders.
• Exceptional organization and time management/prioritization skills.
• Solid verbal and written communication skills. 
• Self-starter, self-motivated, able to work independently and manage multiple projects under minimal supervision.
• Experience with Dynamics CRM a plus.

TERMS OF EMPLOYMENT

• Full-time position with benefits.
• We are unable to sponsor visas at this time and require proof of current authorization to work in the US upon the start of employment.

BENEFITS

• Excellent medical, dental, and vision plan
• 401K with 100% employer matching up to 3.0% with a 3-year vesting period
• Competitive PTO Package
• Paid company holidays
• Competitive salary
• On-site fitness center and deli
• Free parking or transportation subsidy (ORCA)
• Tuition-reimbursement benefits
• Company-paid life insurance, short term and long-term disability benefits
• Access to green space and Bellevue Open Space Trail System
• Fun staff and team-building activities—anniversary party, lunches and seasonal events

OUR CULTURE

We are fair, we are passionate, we appreciate excellence, and we act as a team. We offer a dynamic, culturally diverse and fun environment in which people with energy, creativity and passion work together to deliver amazing product experiences for our customers. You will be part of a team where your insights and ideas are valued.

DIVERSITY AND INCLUSION

Seagull Scientific has a company culture that respects a diverse and unified team from a range of backgrounds whose different perspectives enrich our business. Everyone at Seagull is treated fairly, with respect, and is encouraged to voice their opinion.

EQUAL EMPLOYMENT OPPORTUNITY

Seagull Scientific Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by protected by federal, state or local laws. This policy applies to all terms and conditions of employment.