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Senior Email Marketing Manager Inactive job Remote job - USA
Mixbook
This job has been closed. You cannot apply anymore.
United States
Redwood City
6 years of experience
Bachelor education
40 hours per week
Design
51-200 employees
Manager
Unlimited holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Iterable
Figma
Sketch
MS Excel
Litmus
CSS
HTML

About Mixbook

At Mixbook, our #1 purpose is to empower you to be creative and connect with the ones you love. By providing an award-winning, easy-to-use online design tool that gives you unrivaled creative freedom and design choices, Mixbook helps you transform your favorite moments into meaningful, unique, and personalized photo books, cards, calendars, and wall art. Why? Connection matters. In a world where we are further away than ever from those we care about, creating and sharing memories helps us feel closer together.


Mixbook is #1 rated in photo books and has over 25,000 verified 5-star reviews. According to NYT Wirecutter, “Mixbook makes it fun”. Founded by two Inc 30 Under 30 Entrepreneurs from Silicon Valley, Mixbook has partnered with creative DIY expert Martha Stewart and has been recognized by countless media outlets, including The Today Show, Good Morning America, TechCrunch, The Verge, New York Times, and Washington Post.


At Mixbook, your story matters. We believe that each photo project tells a story of life’s most precious and meaningful memories waiting to be brought to life.


Overview

Are you passionate about CRM and lifecycle marketing and working for a mission-driven organization? The Senior Email Marketing Manager role at Mixbook represents a fantastic opportunity to become part of a passionate, growing team working together to build a successful consumer tech business with a meaningful mission, collaborative and caring company culture, and inspiring values that we live out each and every day.


As the Senior Email Marketing Manager you will help define, develop and execute the CRM/email strategy to help acquire, nurture and retain customers. If you have extensive experience in email and lifecycle marketing, possess strong analytical capabilities, and are able to identify opportunities for continued growth and optimization along the customer journey then keep reading.


Location

Although Mixbook is fully remote we would prefer this person be based in the San Francisco Bay area and available for in person meetings from time to time. However, we will consider candidates who are not local but who are able to work on PST.


What You’ll Do

You will lead the transformation of Email Marketing for Mixbook, leveraging data-driven insights to execute highly personalized and relevant emails. You will lead the strategy and implementation to increase engagement across all email streams; including onboarding, transactional messages, drip campaigns, and re-engagement. You will help define how we segment the audience and how we communicate (what content we should include) to ensure the messages are delivered to the right person, at the right time, with the right content.


Responsibilities

  • Lead initiative to streamline customer email communications
  • Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs
  • Develop weekly, monthly, and ad hoc reporting on email performance
  • Leverage data to prioritize initiatives, including own automated dashboards to measure and report on campaign progress and effectiveness
  • Monitor the marketplace to keep ahead on best practices, best-in-class vendor opportunities and strategies of our competitors and other leading marketers.
  • Manage email data maintenance, briefing, review, code/build, QA and deployment processes
  • Manage landing page development to improve email KPIs and conversion rates
  • Lead day to day operations including providing support and mentorship for Email Marketing Specialist


Requirements

  • Minimum of 6 years email marketing experience within ecommerce company (preferred)
  • Experience working with major ESP platforms (Iterable & Sendgrid preferred)
  • Experience with other CRM tactics a plus (e.g. SMS, Push, Direct Mail, etc)
  • Knowledge of, MovableInk, Sketch/Figma, Litmus or Sparkpost a plus
  • Technical experience with writing/editing HTML and CSS
  • Deep knowledge and thorough understanding of email and mobile marketing best practices
  • Proven ability to translate analytic data into strategic insights that drive successful marketing programs
  • Strong verbal and written communication skills
  • Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
  • Ability to multitask, prioritize and problem solve. Excellent time management skills
  • Prior B2C experience preferred
  • Bachelor degree required



Mixbook
726 Main Street
CA 94063
Redwood City
United States