Zilch is a payment tech company on a mission to create the most empowering way to pay for anything, anywhere. Combining the best of debit, credit and savings, we give our customers the option to earn instant cashback or spread the cost of pricier purchases, completely interest free and with no late fees. Pretty great, right?

We started in 2018 with a small team and a big dream - to make credit accessible to all. Since then, we've achieved double unicorn status and taken on more than 5 million customers. There are some exciting projects coming up and we’ve got big growth plans.

Want to join us?

You’ll be both a strategic thinker and a hands-on operator: partnering closely with the wider Marketing team, Design, Product, Data & Engineering to unify CRM and in-product experiences, while executing flawlessly with experimentation, optimisation and rapid iteration front-of-mind. This is a role for someone who is proactive, thrives on impact, pace and turning complex ideas into beautifully simple, customer-centric solutions.

Day-to-day responsibilities.

Strategy & Cross Functional Collaboration:

Own the multi-channel CRM strategy for key parts of the customer lifecycle, and ensuring it fits seamlessly with wider lifecycle strategy across marketing & product
Structure the customer lifecycle & segment customers to improve customer engagement & business outcomes across both marketing & product journeys, aligning with data & product teams
Consolidate strategy into succinct customer-centric & commercial narratives and win over cross functional stakeholders

Execution & Continuous Improvement:

Own the operational design, build and delivery of automated & personalised multi-channel CRM programs across email, SMS, push notifications and in-app messaging
Identify and prioritise data parameters (triggers, user segments, user variables for content personalisation) to send to the CRM platform via CDP, with support from the data team
Continuously look for opportunities via data to improve lifecycle & journey performance. Build out an A/B experiment roadmap to prioritise commercial opportunities, and understand incrementality of each initiative before rolling out successful experiments
Ensuring all communications comply with FCA financial promotions rules, Consumer Duty and GDPR requirements

Reporting & Communication:

Report on campaign & experiment outcomes & make recommendations to cross functional stakeholders, and collaborate with senior stakeholders & peers to build on collective product & marketing learnings on subsequent campaign / journey iterations

What we're looking for...

Experience in multi-channel CRM in a fast-growing consumer-facing organisation with a complex product
B2C customer segmentation experience that influences marketing & product journeys
Hands-on experience building complex, automated campaigns & journeys in CRM platforms (Braze, Iterable, Customer.io, Klaviyo or similar)
Data driven approach to opportunity identification & decision making, with strong self-serve experience across reporting tools such as Google Looker Studio & Mixpanel
Google Looker Explore experience: able to self-build audiences and experiment reporting when required
Strong communication & stakeholder management skills: able to simplify & translate complex data & technical information into succinct commercial so-whats and win over cross functional stakeholders
Comfortable in fast-paced, changing environment with ability to prioritise multiple projects

Desirable Skills.

Knowledge of BNPL industry and consumer credit products
Previous experience during rapid scaling (Series B/C or beyond)
Understanding of UK financial services regulations and marketing compliance requirements
Experience with in-app messaging and product-led growth strategies
Experience working with CDPs
Knowledge of email HTML/CSS and personalisation using templating languages a plus
Pension scheme.
Death in Service scheme.
Income Protection.
Permanent employees enjoy access to our Share Options Scheme.
5% back on in-app purchases.
£200 for WFH Setup.

Health & Wellbeing: