Guardian Media Group (GMG) is a leading global media organisation, the publisher of the Guardian, which celebrates its 200th anniversary in 2021, the Observer and the Guardian.com, which attracts over 200 million global unique browsers each month. We are renowned for our ground-breaking independent journalism and our award-winning digital products.
More people than ever before are reading, watching and listening to Guardian journalism from across the world. Over the past year The Guardian achieved record digital traffic with our highest number of regular readers and monthly page views averaging over 1.1 billion.
That’s where you come in. The Guardian's retention team has big ambitions this year, we are recruiting for three Retention CRM Executive vacancies at what is a really exciting time to join this growing team. These roles will play an instrumental part in building multichannel customer journeys for our digital recurring reader revenue products across the lifecycle.
The retention & customer experience team is the part of the Brand and Reader Revenues department and works alongside central marketing, planning and customer optimisation teams. The team focuses on recurring revenue and churn from customers with a paying relationship with us.
The digital recurring reader revenue (DRRR) products we look after are: Digital subscription, Recurring Contributions, Membership and the Guardian app.
The purpose of this role is to deliver the retention strategy for the Guardian’s digital recurring reader revenue products.
This role requires creative and analytical thinking, enthusiasm to develop a rigorous test and learn approach, an understanding of the role of marketing communications in driving customer engagement and reducing churn.
Working closely with the Retention CRM Manager you would be:
- Planning and Implementing multi-channel campaigns and journeys across the customer lifecycle
- Planning and implementing robust testing and optimisation plans
- Regularly analysing and reporting on campaign performance and developing new audience insight
- High levels of numeracy and literacy
- Excellent interpersonal and communication skills
- Relationship building
- Motivated self-starter
- Experience of using Braze or another CMT (campaign management tool) and working in email html
And lastly, if you share in the Guardian’s mission and values, you’ll be well placed to help us succeed.
Does this all sound like you? Then we’d love to hear from you.
How to apply
To apply, please upload your latest CV and a cover letter which outlines why you’d love to take on this role, and why you’re a great match for we’re looking for.
The Guardian offers 26 days’ holiday and a competitive benefits package including a generous pension, healthcare, dental insurance options, cycle to work scheme and 2 paid volunteering days per year.
We have a strong commitment to your learning, development and well-being, with hundreds of different courses available - ranging from bite-sized e-learning courses, to on-site workshops and professional certifications.
It’s the talent, energy and commitment our people bring to our business that make us who we are. Across our business we have some of the brightest and best people in media and beyond: award winning journalists, cutting edge commercial teams, industry leading digital talent and much, much more.
We are a vibrant and diverse community with many events groups and forums to get involved in. Our Kings Place offices overlook Regents Canal, with the newly-developed Coal Drops Yard, Granary Square and St Pancras Square shops, restaurants and pop-ups.
We value and respect all differences in all people (seen and unseen) at the Guardian. We aspire to inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. The Guardian actively encourages applications from BAME candidates.
At The Guardian, many of our staff work flexibly and we will consider all requests for flexible working arrangements.