In the midst of JDRF’s continual progress came the unexpected: a global pandemic. COVID-19 has upended our fundraising model and forced to look at our world differently. We are moving to fast-track existing strategies to drive mission-momentum in a challenging fundraising environment.
This requires a digital-first approach to broaden our reach. The Marketing Automation National Manager will be on the front-lines of this strategic focus.
We need a technically-sound marketing leader with meaningful experience in the areas of email and mobile marketing, as well as a penchant for eye-catching creative and effective copy.
In addition to being well-versed in marketing technology, this team player will be able to look holistically at the entire JDRF supporter experience and help us make it more consistent to promote online giving and convert audiences to donors.
This leader will help establish governance, business processes, and key metrics as we move our marketing organization into a post-pandemic world. Our ideal candidate is a strategic thinker, but also has the business acumen to translate data into actionable marketing activities which drive growth in revenue, advocacy, and volunteerism.
Finally, we need this leader to guide and teach our internal and external partners how to use modern marketing technologies for the betterment of our organization. This will include partnerships with Marketing, Communications, Development Operations, IT, Advocacy, digital agencies and other teams to generate excitement around JDRF’s digital-first approach to mission and fundraising programs.
Manage and oversee the setup, maintenance and optimization for all external communications through the Salesforce Marketing Cloud
Have a deep understanding of the personas that make up JDRF’s diverse audiences AND be able to use data to segment and identify those audiences in Salesforce Marketing Cloud based on behaviors, interests, activity donor lifecycle, and other criteria
Tie marketing performance metrics in Salesforce Marketing Cloud to higher-level organizational goals
Strategize and manage the lead flow process, helping push leads through a conversion process using the capabilities of Salesforce CRM and Marketing Cloud
Partner with Marcom Account Manager and external agencies to support fundraising campaigns
Handle operational details in a ‘roll up your sleeves’ way — including occasional campaign production, tracking, sending, and troubleshooting
Work closely with web/HTML developers and technical teams to ensure communications sent from Salesforce Marketing Cloud meet the organization’s high creative standards and can be tied directly to organizational goals
Constantly analyze marketing process to improve and refine processes (such as email approvals and audience definition) for optimal use of time and resources
Oversee, manage, and evolve an editorial calendar, with an eye toward organizational goals
Be accountable for the highest possible standards and best practices around email deliverability
Pay close attention to channel performance and push JDRF’s channel capabilities beyond email into mobile and digital ads
Monitor industry trends (such as artificial intelligence) and constantly push JDRF internal teams and partners to experiment with new ideas in small batches, pushing those ideas to scale when appropriate
Work with JDRF Chapter staff to identify simple, scalable processes and best practices for working with content, data, and functions within Salesforce Marketing Cloud
Create a “Community” among JDRF chapter staff to share success stories, solve problems, and stay on top of industry best practices
Manage and oversee quality control of chapter messaging
Work with leadership to identify clear performance goals for the marketing team that tie directly to organizational goals
3-5 years of experience in email marketing and automation, with experience in Salesforce Marketing Cloud highly preferred
Experience in managing external vendors, partners, and relationships in a marketing environment
Experience managing direct reports
Experience working with content and creative teams, including design and copywriting functions
Experience building scalable processes for marketing execution
Deep understanding of Salesforce CRM and the role it plays in generating data and tracking the performance of marketing campaigns
Familiarity with the role data and data integrations play in successful, targeted marketing programs
Proficient in writing and editing copy
The ability to summarize issues, define decisions and articulate needs to leadership teams
An acute attention to detail
Adept at problem solving in a face-paced environment
Ability to understand, work within, and be sensitive to the inner-workings of a large and complex non-profit in the health care industry
Solid team player with ability to self-manage/prioritize workload
Ability to builds rapport with Chapter staff, National staff members and vendors
Bachelor’s degree, preferably in marketing, business or a technical field
All your information will be kept confidential according to EEO guidelines.