In the midst of JDRF’s continual progress came the unexpected: a global pandemic. COVID-19 has upended our fundraising model and forced to look at our world differently. We are moving to fast-track existing strategies to drive mission-momentum in a challenging fundraising environment.

This requires a digital-first approach to broaden our reach. The Marketing Automation National Manager will be on the front-lines of this strategic focus.

We need a technically-sound marketing leader with meaningful experience in the areas of email and mobile marketing, as well as a penchant for eye-catching creative and effective copy.

In addition to being well-versed in marketing technology, this team player will be able to look holistically at the entire JDRF supporter experience and help us make it more consistent to promote online giving and convert audiences to donors.

This leader will help establish governance, business processes, and key metrics as we move our marketing organization into a post-pandemic world. Our ideal candidate is a strategic thinker, but also has the business acumen to translate data into actionable marketing activities which drive growth in revenue, advocacy, and volunteerism.

Finally, we need this leader to guide and teach our internal and external partners how to use modern marketing technologies for the betterment of our organization. This will include partnerships with Marketing, Communications, Development Operations, IT, Advocacy, digital agencies and other teams to generate excitement around JDRF’s digital-first approach to mission and fundraising programs.

Specific Responsibilities

Manage and oversee the setup, maintenance and optimization for all external communications through the Salesforce Marketing Cloud

Have a deep understanding of the personas that make up JDRF’s diverse audiences AND be able to use data to segment and identify those audiences in Salesforce Marketing Cloud based on behaviors, interests, activity donor lifecycle, and other criteria

Tie marketing performance metrics in Salesforce Marketing Cloud to higher-level organizational goals

Strategize and manage the lead flow process, helping push leads through a conversion process using the capabilities of Salesforce CRM and Marketing Cloud

Partner with Marcom Account Manager and external agencies to support fundraising campaigns

Handle operational details in a ‘roll up your sleeves’ way — including occasional campaign production, tracking, sending, and troubleshooting

Work closely with web/HTML developers and technical teams to ensure communications sent from Salesforce Marketing Cloud meet the organization’s high creative standards and can be tied directly to organizational goals

Constantly analyze marketing process to improve and refine processes (such as email approvals and audience definition) for optimal use of time and resources

Oversee, manage, and evolve an editorial calendar, with an eye toward organizational goals

Be accountable for the highest possible standards and best practices around email deliverability

Pay close attention to channel performance and push JDRF’s channel capabilities beyond email into mobile and digital ads

Monitor industry trends (such as artificial intelligence) and constantly push JDRF internal teams and partners to experiment with new ideas in small batches, pushing those ideas to scale when appropriate

Work with JDRF Chapter staff to identify simple, scalable processes and best practices for working with content, data, and functions within Salesforce Marketing Cloud

Create a “Community” among JDRF chapter staff to share success stories, solve problems, and stay on top of industry best practices

Manage and oversee quality control of chapter messaging

Work with leadership to identify clear performance goals for the marketing team that tie directly to organizational goals

Qualifications

3-5 years of experience in email marketing and automation, with experience in Salesforce Marketing Cloud highly preferred

Experience in managing external vendors, partners, and relationships in a marketing environment

Experience managing direct reports

Experience working with content and creative teams, including design and copywriting functions

Experience building scalable processes for marketing execution

Deep understanding of Salesforce CRM and the role it plays in generating data and tracking the performance of marketing campaigns

Familiarity with the role data and data integrations play in successful, targeted marketing programs

Proficient in writing and editing copy

Strategic mindset

The ability to summarize issues, define decisions and articulate needs to leadership teams

An acute attention to detail

Adept at problem solving in a face-paced environment

Ability to understand, work within, and be sensitive to the inner-workings of a large and complex non-profit in the health care industry

Solid team player with ability to self-manage/prioritize workload

Ability to builds rapport with Chapter staff, National staff members and vendors

Education

Bachelor’s degree, preferably in marketing, business or a technical field

Additional Information

All your information will be kept confidential according to EEO guidelines.