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Marketing Consultant Jobs Promoted
107250 - 107250
Hired by Matrix
United States
New York
5 years of experience
Bachelor education
40 hours per week
Financial Services
201-500 employees
Manager
10 holidays
PTO
Flexible working hours
Salesforce Marketing Cloud
Stensul
MS Excel
MS Powerpoint
CSS
HTML

Job Description

  • Responsible for continuing to build out our email newsletter program at the corporate level.
  • Involve auditing the current practices and performances--as a way to eventually develop a more robust subscription growth and engagement strategy for the flagship newsletter.
  • The role also involves management of a vendor tool and support for a program to ensure brand consistency with email across the firm.
  • While the job requires analytic and strategic thinking, you will also need to be tactical and technical, with significant hands on experience executing email campaigns and reviewing data in platform.
  • The Email Marketing Manager will be responsible for understanding user journeys, analyzing existing data, developing audience segmentation, managing vendor relationships, determining drivers of change, and facilitating opportunities to grow based on data and integration.


Responsibilities:

  • Provide strategic and tactical leadership in building the team's email program of its flagship newsletter. This includes work focused on growing subscription numbers (e.g. pursuing new channels for developing audience), improving engagement (e.g. segmentation, personalization, preference center development, lapsed subscriber re-engagement) and conversion optimizations (e.g. testing & learn program).
  • Work closely with other email stakeholders
  • UX, content, production--to ensure insights lead to changes to improve engagement.
  • Become a Center of Excellence for email best practices, developing documentation that can be shared around the firm with other teams
  • Manage Marketing's instance of Salesforce Marketing Cloud and serve as the subject matter expert (SME) of the tool, identifying areas of optimization for our newsletter program leveraging features and functionality of the tool that may be underutilized. As the SME, the position will also provide advisory to other teams needing email support.
  • Support the pilot of an email templating vendor platform, Stensul. Become the subject matter expert of the tool, collect business requirements and issues, and liaise with the vendor to help develop their roadmap to address our needs. Provide communications with the pilot participants on known bugs, tips and tricks, product enhancements, and pilot program news.
  • Provide vendor management of key digital vendor platforms for email that are leveraged across multiple business units. This includes regular vendor check-ins, budgeting, contractual terms, product roadmap awareness and education, stakeholder representation, risk management, and assessment of professional services requirements.
  • Ensure that product and service requirements are met while staying ahead of new capabilities and product releases.


Education and Experience:

  • 5+ years of experience in email marketing and strategy.
  • 3+ years of hands-on experience executing campaigns in an enterprise email campaign tool (Salesforce Marketing Cloud preferred).
  • 2+ years of experience with Adobe Analytics preferred.
  • Strong technical skills with an eagerness and aptitude to learn new tools and skills required.
  • Demonstrated use of analytical and problem solving skills to drive marketing results.
  • Strong communication skills and technical understanding to communicate with both business leaders and technologists.
  • Experience in financial services or other regulated sector preferred.
  • Collaborative and at ease in a cross-disciplinary, matrixed organization.
  • Advanced Microsoft PowerPoint and Excel skills with comfort in presenting to large groups of stakeholders.


Required skills

  • Gathering, documenting and tracking detailed requirements and next steps
  • Leading agendas of large meetings and keeping individuals accountable for action items identified in these meetings.
  • Excellent organizational skills


Please submit your resume for consideration. Once submitted, feel free to contact for additional information.


Approx . Duration: 1 Year

About Hired by Matrix


Hired by Matrix, Inc. founded in 1986, is a certified Woman-Owned Business Enterprise (WBE) dedicated to providing the highest quality of job opportunities to our candidates and staffing services to our clients. We are a full-service staffing firm with experience recruiting and delivering for IT, Accounting & Finance, Administrative & Clerical, Clinical & Scientific, and Marketing disciplines. Our long history in the staffing industry and dedication to excellence are the key differentiators that have fueled our success for over 30 years.


Hired by Matrix offers our contract professionals competitive salaries, benefits after 60 days and a 401k option with a company match after one year.

Equal Opportunity Employer

WBENC Certified

WOSB Certified

Hired by Matrix
500 7th Ave
NY 10018
New York
United States