Do you enjoy creating “wow” moments? We are looking to add a Marketing Automation Specialist to our Pura Team. The right candidate would describe themselves as someone who has excellent communication skills, a keen eye for detail, and a willingness to try new things. This person will create memorable experiences for our customers and have a huge role in scaling our business.
This position is full time, located in Orem, UT with compensation depending on experience.
A Day in the Life of a Marketing Automation Specialist at Pura
You will own Pura’s automated marketing workflows which consist of email, SMS, push and in-app notifications. You will strategize ways the automation team can increase conversion rates, retention, and loyalty. You will use technology and data and the latest marketing automation techniques to create “wow” customer experiences. Your day may include analyzing data in order to report on performance. You will often collaborate with the brand team to create quality emails including copywriting and design. Additionally, you will use A/B testing to continually improve all communications. You may also find yourself with the development team to ensure correct data flows. You will ensure all messaging is triggered at the right times and going to the correct segments.
- Experience creating and optimizing emails and automated workflows for a large DTC company (bonus points for experience with subscription companies)
- Proficiency using marketing automation tools (Iterable experience is ideal)
- Excellent copywriter with an eye for great design
- Experience identifying data flow issues and fixing them
- Ability to analyze and synthesize performance based data
Pura is a smart home company that married home air fresheners and mobile apps. At Pura, our mission is to create a luxury fragrance experience in each home that has the ability to change moods and brighten days. We are partnering with the leading premium fragrance brands in the industry to bring customers favorite scents to their home with the touch of a button. And that’s just the beginning.
Check out our Founder’s story on our website where you can also see the latest amazing fragrance launches. If only you could smell them through the computer!
Pura started in 2014 and raised a seed round of 4.4M in February of 2020. Pura will hire the best talent, or create the best talent. We are young, scrappy, and hungry and rapidly becoming a household name around the world.
Join the Pura Team!