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Marketing Automation Specialist Inactive job Remote job - COVID Remote
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5 years of experience
Bachelor education
40 hours per week
Financial Services
1001-5000 employees
15 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Google Analytics
Google Tag Manager

Fairstone is looking for a talented digital marketer to execute our marketing automation strategy. The successful candidate will be responsible for building and developing customer journeys and marketing automation campaigns, developing and coding key marketing tracking platforms and optimizing and reporting on performance. The role will largely focus on direct marketing engagement tactics and cross-channel collaboration to achieve growth targets while improving customer engagement and retention.

Reporting to Sr. Manager, Digital Marketing (Marketing Automation), this role has the following responsibilities:

  • Work with Sr. Manager to develop and deploy marketing automation platform including strategy, methodology, and infrastructure to manage scoring, nurturing, conversions, and business process optimizations.
  • Plan, build and execute cross-channel communications, campaigns, and nurture programs in a flexible and timely manner
  • Uncover opportunities to optimize conversion points across the marketing and lead generation/nurturing funnels
  • Manage set-up and configuration of data-driven campaigns ensuring deliverability
  • Experience in planning and executing user-journey funnels to assist in cross-sell and up-sell new and returning customers using industry leading marketing automation tools
  • Increasing the lifetime value of existing customers by building and executing effective targeting strategies and communication funnels
  • Identify and optimize segmented profiles and target lists as part of automated campaigns
  • Build and monitor drip campaigns, automation rules, lists, and templates, and manage performance
  • Execute multi-channel campaigns on a timely basis based on client needs and campaign schedules
  • Work with stakeholders create and implement test strategies, including A/B multivariant testing that maximize conversions
  • Experienced in SMS and voice message campaigns
  • Work with Analytics and IT teams to create customer lists leveraging predictive models and/or other targeting criteria
  • Develop and implement continuous improvement ideas to improve processes, speed, and data accuracy
  • Comply fully with all privacy, confidentiality, marketing permissions, data security and other requirements related to the handling, access and storage of customer data
  • Provide training and documentation for new and existing users

Your wellness is our priority

To protect your health and wellness, Fairstone will conduct recruitment digitally for this position. You will receive virtual onboarding and training and will initially work remotely with the Fairstone team. We look forward to introducing you to the team at Fairstone once physical distancing measures are lifted.

The minimum qualifications for this position are:

  • 5+ years digital marketing experience, including proven experience in marketing automation or email marketing using market leading platforms – Pinpoint or Marketo experience preferred
  • Bachelor’s degree or College diploma in related field
  • Solid technical skills and expertise with HTML and CSS optimized for email deployment
  • Solid experience in Google Analytics and Google Tag Manager is preferable
  • Experience with A/B and multivariant testing required
  • Keen eye and aptitude for troubleshooting with solutions led approach
  • Understand workflow processes and systems within a marketing/sales cycle
  • Ability to stay organized under conditions of multiple tasks and tight deadlines with minimal supervision while ensuring accuracy, efficiency and quality of deliverables
  • Experience with design and development of funnels for lead nurturing as well as experience with funnel hacking a preferred
  • Experience in executing plans, meeting deadlines and operating in an agile/sprint environment, and ability to manage competing tasks and prioritize accordingly
  • Strong analytical skills to drive business insights
  • Advanced knowledge of web analytics, e.g. Google Analytics and market leading platforms
  • Proven ability to effectively communicate and work with team members, business users and technical staff
  • Financial services industry background an asset
  • French language skills an asset

What’s in it for you?

At Fairstone, we offer all our permanent employees:

  • A minimum of 3 weeks paid vacation (prorated to your start date)
  • Wellness days
  • Employee referral program $2000.00 or more.
  • Great Benefit Program (flexible health and dental benefits, access to virtual health care provider Dialogue, pension plan and much more!)
  • Ongoing Learning and development Training
  • Tuition Assistance Programs
  • Paid volunteer day and organized volunteering event across the country
  • A growing company with potential for personal growth and career advancement.
  • And Much more.

If you’re seeking a role with a growing business that values employee development, Fairstone is the right place for you!

Come join our team!

630 Boulevard René-Lévesque
QC H3B 3C1