Emailjobs.io
Emailjobs.io
Subscribe Post a Job
Marketing Automation Manager Inactive job
Carbonite
This job has been closed. You cannot apply anymore.
United States
Broomfield
3 years of experience
Bachelor education
40 hours per week
Computer Software
1001-5000 employees
Medior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Gym membership
Paid sick leave
Flexible working hours
Marketo
Google Analytics
CSS
HTML
SQL

As a Marketing Automation Manager, you will help drive the strategy and champion the execution of demand generation campaigns, with the ultimate goal of generating leads and revenue for the Carbonite and Webroot brands. You will be responsible for managing email campaigns, focused on nurturing leads, converting trial users, and generating leads through upsell/cross-sell activities. You will work cross-functionally with other teams to develop new marketing programs based on your observations and manage existing campaigns.


Your fierce love of quality assurance and knowledge of deliverability best practices will ensure that your emails render beautifully across all environments and go straight into the recipient’s inbox. You would never dream of a “set it and forget it” philosophy on your triggered sends, because there is always opportunity to improve through strategic testing. You will have the freedom to innovative and let your creativity shine! Think you're missing some of the skills and are hesitant to apply? We do not believe in the 'perfect' candidate and encourage you to apply if you feel you can bring value to our team.


Objectives And Responsibilities

  • O wnership of the setup, maintenance, and measurement of automated and ad-hoc email campaigns
  • Day-to-day, hands-on execution of email marketing programs in support of business segment objectives
  • Coordinate campaign deliverables with development and creative teams
  • Collaborate with campaign managers for each brand to ensure compliance with email marketing best practice and compliance with segmentation, GDPR, CCPA, CAN SPAM, and other legislation
  • Create email reporting dashboards analyzing campaign performance in order to provide actionable and strategic recommendations and deliver continuous improvements to the email program
  • Improve and recommend the target audience segments based on program objectives
  • Maintain a current understanding of email marketing best practices and apply them to the execution of our digital programs
  • Serve as an advisor to leadership to inform “what’s working, what’s not”


Success Factors And Experience

  • BA/BS degree in Marketing, Business or technical field strongly preferred
  • 3+ years of relevant experience in email marketing, campaign management or similar role
  • Proficiency with Marketo or similar MAPs required
  • Skills in HTML/CSS for email design and coding preferred
  • Experience with Google Analytics, HTML and SQL a plus
  • Highly analytical with ability to understand complex multivariate experiments and internal product data
  • High level of organization and personal initiative
  • Outstanding interpersonal and written communications skills
  • A track record of good judgment and decision-making in positions with significant responsibility
  • Highly autonomous and able to independently identify high value projects and drive their completion
  • Having and being able to articulate/defend an informed opinion on important topics


Business Overview


Together Carbonite—a leader in data protection—and Webroot—a leader in data security—form the SMB and Consumer Business Unit of OpenText. The mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected world. We enable comprehensive data protection for companies, consumers, and our vast network of partners around the globe.


Our business requires top talent. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit. From engineering to sales and marketing, operations and customer support, our employees are empowered and encouraged to build their careers at OpenText .


We pride ourselves on hiring standout candidates who shine in a workplace that encourages collaboration and teamwork. We are growing fast and looking for talented candidates around the globe. Are you ready to grow with us?


Carbonite, Inc. is an equal employment opportunity and affirmative action employer does not discriminate based upon race, color, religion, sex, national origin, age, genetic information, gender identity or expression, sexual orientation, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law. Upon request, accommodations will be made available during the recruitment process for applicants with a disability. If you require accommodations, we will work with you to provide or arrange for the provision of suitable accommodation wherever possible. All qualified applicants are encouraged to apply.

Carbonite
385 Interlocken Crescent
CO 80021
Broomfield
United States