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Marketing Automation Campaign Specialist Inactive job
Sun Life
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Canada
Toronto
2 years of experience
Bachelor education
40 hours per week
Financial Services
10,001+ employees
Junior
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Paid maternity/paternity leave
Pension Plan
Development budget
Adobe Campaign
Google Analytics
MS Excel
MS Office
MS Word
CSS
HTML

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.


Job Description:

The Marketing Automation Campaign Specialist role is primarily accountable for supporting the Email Deployment team in executing multi-channel campaigns; QA testing, management of seed lists, communicating changes, gathering approvals and assisting in the building out of marketing automation workflows. This role reports to the Manager, Digital Campaign Delivery within Client Solutions.


What will you do?


  • Develop automated campaign standards and processes
  • Identify and optimize segmented profiles and target lists as part of automated campaigns
  • Build and monitor drip campaigns, automation rules, lists and templates, and manage performance
  • Work with internal teams to gather requirements and then build, execute, and automate marketing campaigns
  • Generate and implement test strategies, including A/B multi-variant testing
  • Stay current with the latest Marketing Automation Best Practices
  • Liaise with Analytics and IT teams to create customer/member lists leveraging predictive models and/or other targeting criteria
  • Liaise with IT and other data teams to improve processes and resolve discrepancies
  • Liaise with clients (their IT contacts) to resolve data discrepancies when needed
  • Execute multi-channel campaigns on a timely basis based on client needs and campaign schedules
  • Ability to stay organized under conditions of multiple tasks and tight deadlines with minimal supervision while ensuring accuracy, efficiency and quality of deliverables
  • Develop and implement continuous improvement ideas to improve processes, speed, and data accuracy
  • Comply fully with all privacy, confidentiality, marketing permissions, data security and other requirements related to the handling, access and storage of customer data
  • Support the intake of requests and perform tasks as assigned by the Manager


What do you need to succeed?


  • 2-5 years’ experience utilizing a large scale Marketing Automation platform such as Adobe Campaign, Siebel Marketing or Salesforce Pardot
  • Solid knowledge of contact management, data management, and inbound/outbound marketing best practices
  • Solid experience in email marketing and drip / nurturing campaign segment building
  • Advanced user of Microsoft Excel and Access
  • Proven experience with manipulating complex data files from multiple sources
  • Proven track record of driving process improvements
  • Excellent organizational and time management skills
  • Comfortable learning new applications/tools quickly with minimal direction
  • Attention to detail
  • Ability to communicate with internal and external clients/stakeholders
  • Ability to work effectively in a fast-paced, ever changing environment

Assets:


  • Strong communications skills (verbal and written); Bilingual skills would be a strong asset
  • Advanced HTML editing skills


What's in it for you?


  • A friendly, collaborative and inclusive culture
  • An environment of continuous learning and improvement
  • Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
  • A friendly, collaborative and inclusive culture
  • An environment of continuous learning and improvement


The Base Pay range is for the primary location for which the job is posted.  It may vary depending on the work location of the successful candidate or other factors.  In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance.  Certain sales focused roles have sales incentive plans based on individual or group sales results. 

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Sun Life
1 York St
ON M5J 0B6
Toronto
Canada