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Marketing Automation & Operations Manager Inactive job
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United States
10+ years of experience
Bachelor education
40 hours per week
Information Technology and Services
201-500 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
MS Excel
Marketo Expert

About the Role

As the Marketing Automation and Operations Manager, you will create scalable processes that ensure best practices in lead generation, marketing attribution, database management and analytics. You will conduct complex data analysis that will be used to inform strategic decisions by your marketing colleagues and stakeholders across the business including sales, operations and product. You will be responsible for the daily management of the MarTech stack and work cross-functionally to determine the best tools needed to support marketing team goals and company KPIs.


Marketing Automation

  • Manage all of the technical aspects of marketing automation tool (Marketo)
  • Establish processes that ensure best practices in campaign and lead management
  • Work with product marketing to deliver cross-sell campaigns that meet company KPIs and revenue goals
  • Work with digital team colleagues to design nurture programs that accelerate lead conversion mid-funnel

Reporting & Analytics

  • Create and maintain marketing analytics dashboards using existing tools (Databox, Smartsheets) and recommend improvements and new tools needed to scale
  • Analyze marketing campaign and sales data to develop insights and make recommendations on areas for message optimization
  • Monitor and maintain data integrity within the marketing database. Establish database growth goal

Process Alignment

  • Work with product marketing, product management and UX/UI teams to create and execute best-in-class client product lifecycle communications from launch to updates, migrations and end of life.
  • Work with operations team to improve client experience through regular analysis of lifecycle NPS data
  • Build attribution model that connects marketing campaigns through to revenue. Establish baseline metric and YoY growth target

Website Management

  • Optimize external website for search
  • Manage minor updates to the website as needed

Systems Management

  • Daily Management of the MarTech stack
  • Work cross-functionally to determine how marketing can leverage the technology available in other departments to reach KPI goals
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance such as ABM and Content Management

About You


  • 10 + years of digital marketing experience with a strong passion for marketing and the buyer journey
  • BA/BS in marketing, communications, advertising, information technology or related field
  • Exceptional analytical skills and experience with reporting and data analysis using tools such as Looker, Tableau or Databox
  • Marketing Automation / Lead Generation expertise. Marketo experience required. Certified Marketo expert preferred.
  • Web management, WordPress, HTML / CSS experience preferred
  • Technically savvy with excellent communications skills and the desire to improve processes cross-functionally
  • Experience in B2B SaaS business preferred

About Passport

Passport is a transportation software and payments company that builds technology to more efficiently manage streets and sidewalks. Based in Charlotte, North Carolina, Passport is trusted by more than 800 cities, universities and agencies, including Chicago, Toronto, Los Angeles, and Miami. Passport’s digital platform helps cities manage parking and mobility infrastructure, creating more livable, equitable communities. One of the fastest-growing companies on the Inc. 5000 and Deloitte Technology Fast 500 lists, Passport was also named to Fast Company’s World’s Most Innovative Companies for 2020.

128 S. Tryon St
NC 28202
United States