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Marketing Automation and Conversion Manager Inactive job
The University of Queensland
This job has been closed. You cannot apply anymore.
4 years of experience
Bachelor education
40 hours per week
Education Management
5001-10,000 employees
25 holidays
Pension Plan
Paid maternity/paternity leave
Development budget
Paid sick leave
Performance Bonus
Flexible working hours
Salesforce Marketing Cloud
Adobe Creative Suite
MS Excel
MS Office

About This Opportunity

The Customer Experience and Digital Team is responsible for developing, testing, and implementing a strategy to reach and engage target audiences (stakeholder groups) through multiple digital channels like email, web, mobile, VR, multimedia, CRM and social. This position is responsible for the development of stakeholder personalisation strategies, and coordinating the implementation of Marketing Automation across all stakeholder groups (Future Students, Current Students, Alumni, Advancement, Research, Corporate, Community and Staff) execution of the University's MA programs and activities (integrated to CRM) working collaboratively across the whole of UQ.

Key responsibilities will include:

  • Develop and implement marketing automation (email, SMS and push to app) campaigns, projects and initiatives aligned to UQ brands and recruitment strategies.
  • Contribute to the implementation and maintenance (platform administration and user support) and training of the University's CRM and marketing automation capabilities.
  • Contribute to the development and implementation of Marketing Automation systems, governance, policies and processes to capitalise on marketing data and intelligence aligned with accessibility and privacy legislation.
  • Provide advice and support as required to develop digital customer engagement activities for maximum impact.
  • In collaboration with the Digital Marketing Analyst, evaluate and report on the effectiveness of marketing automation (email, SMS and social) campaigns and initiatives to inform future digital communication strategies.
  • Build and maintain relationships with key stakeholders to engage and align with UQ's digital communications strategy and improve user experience across digital platforms.
  • Create, edit, monitor and report on ongoing automation journeys and conversion activities, identifying areas for improvement.
  • Manage a team of 4 directly
  • Liaise with key stakeholders to collate content and build experiences for prospective students, ensuring a seamless experience across web, email and mobile.
  • In collaboration with the CRM Manager, ensure that data used in digital marketing and conversion activities is always accurate.

This role is subject to The University's Code of Conduct.

About You

  • Excellent knowledge of SalesForce marketing cloud, journey builder, mobile studio and social studio.
  • Working knowledge of SalesForce CRM and how it connects with SalesForce marketing cloud.
  • Advanced level of computer literacy with excellent skills in Microsoft Office applications (esp. Excel), ability to use databases (SQL) to query stakeholder information (e.g. CRM) and ability to use AMPscript
  • Advanced HTML and CSS knowledge
  • Adobe Creative Suite skills in order to create campaigns and effectively support platform users is a plus
  • Postgraduate qualifications and extensive relevant experience; or an equivalent level of knowledge gained through any combination of education, training and customer acquisition campaign experience.
  • Understanding of current trends and best practices in online marketing measurement and search engine optimisation.
  • Excellent interpersonal skills and a demonstrated ability to engage people of all ages, including those from diverse backgrounds and cultures.
  • Demonstrated ability to work flexibly and productively as an effective team member to ensure deadlines are met.
  • Outstanding organisational skills with proven ability to deal with multiple tasks and establish priorities.
  • Excellent written and verbal communication skills and the ability to liaise effectively with all levels of students, staff and external stakeholders.
  • Experience with marketing automation software (SalesForce Marketing Cloud preferred) and knowledge of amp-script

About The Selection Process

To satisfy pre-requisite questions and ensure your application can be considered in full, all candidates must apply via the UQ Careers portal by the job closing deadline or will not be accepted.

Other Information

Immunisations: It is a condition of employment for this role that you will be required to provide evidence of immunisation against certain vaccine preventable diseases.

Work Rights: You must have unrestricted work rights in Australia for the duration of this appointment to apply. Visa sponsorship is not available for this appointment.

Background Checks: All final applicants for this position may be asked to consent to a criminal record check. Please note that people with criminal records are not automatically barred from applying for this position. Each application will be considered on its merits.

The University of Queensland believes in maintaining a safe work environment for all, which is why we are introducing a COVID-19 vaccination requirement that all staff be fully vaccinated, subject to limited exemptions.

We value diversity and inclusion, and actively encourage applications from those who bring diversity to the University. Our Diversity and Inclusion webpage contains further information if you require additional support.

The University of Queensland
4 High St
QLD 4066