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Manager International Email Marketing Inactive job
Tory Burch
This job has been closed. You cannot apply anymore.
United States
New York
4 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
1001-5000 employees
Manager
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Sailthru
Google Analytics
CSS
HTML

JOB SUMMARY

Tory Burch is currently seeking a Manager of International Email to support the email marketing team’s global program. This role will work closely with international markets to establish and execute on revenue generating initiatives and events, and continue optimization efforts on existing email campaigns including increased personalization and affinity targeting. This role will drive international email innovation by working cross-functionally across several teams, including our global market leads, Marketing, Creative, Technology, Product, Analytics, CRM, Email, and Site Merchandising


JOB DESCRIPTION

  • Manage, plan and execute global email marketing programs through a personalized lens
  • Work closely with international markets to establish and execute strategic email marketing programs that support revenue generation and nurture long term brand initiatives
  • Maintain international email calendar and coordinate email campaign scheduling to ensure proper cadence, avoiding overlapping messages and ensuring key message integration
  • Analyze and report on email program performance and key email metrics
  • Create and execute international email testing roadmap
  • Collaborate with teams across the organization to deliver targeted email campaigns that support core initiatives and events
  • Drive email innovation for global audiences through personalization by targeting affinity purchasing, lifecycle stages, and site behaviors
  • Develop scalable solutions and processes for complex global email marketing programs and marketing automation in a high growth global environment


Qualifications

  • Minimum 4-6 years experience in email marketing
  • Expert in Sailthru or similar marketing automation platform
  • Ability to turn data into actionable insights and provide direction on future strategies
  • Thorough and consistent proactivity with planning, updating documents, and aligning calendars
  • Strong written & verbal communication skills to work across numerous cross-functional teams and across multiple regions
  • Highly organized, strong time management skills and attention to detail
  • Strong project management skills with the ability to manage multiple email projects simultaneously
  • Knowledge of Google Analytics is a plus
  • Ability to perform in a high-volume and fast-paced work environment with a globally distributed team


Core Skills

  • Adaptable – Change before you have to
  • Changes course easily – Knows when to be patient and when to push – Works well in the gray – Shows grace under pressure – Owns mistakes and learns from them – Balances multiple priorities
  • Entrepreneurial Spirit – Own it
  • Takes initiative, doesn’t wait for direction – Builds for the future – Takes personal ownership and accountability – Is resourceful in getting things done
  • Collaborative – No “I” in Tory
  • Is self-aware and open-minded – Integrates the perspectives of others – Is direct but respectful – Communicates cross functionally – Knows when to get people involved and when to make a decision – Takes an inclusive approach
  • Client & Brand Focus – Put yourself in Tory’s shoes
  • Passionate about the brand and the work – Creates a transformational client experience – Makes decisions in the best interest of the company and our customers – Focuses on internal and external customers
  • Live the Values – Being “Buddy”
  • Keeps the “Buddy Values” alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) – It’s not just what you do, but how you do it – Contributes to a positive and productive environment
  • Functional Expertise – Know Your Stuff
  • Has the skills necessary to perform the job – Keeps current on trends, skills, and practices – Puts learning into practice
  • FOR PEOPLE MANAGERS: Team Builder – It’s all about “We”
  • Sets team goals and roles – Develops, motivates and empowers – Delivers constructive and encouraging feedback – Holds people accountable for results – Recognizes high performance
  • FOR PEOPLE MANAGERS: Change Leader – Change is the essence of life
  • Challenges the current point of view – Puts changes in context for the team – Executes changes that impact the business – Is proactive and positive – Listens to and keeps the team up to speed



Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.


Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact [email protected] .

Tory Burch
11 W 19th St
NY 10011
New York
United States