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Manager Email Marketing Inactive job
Spanx
This job has been closed. You cannot apply anymore.
United States
Atlanta
5 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
201-500 employees
Manager
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Google Analytics
MS Excel
CSS
HTML

Company Description

SPANX isn’t your average company… we revolutionized an industry with just $5,000 in savings and zero outside funding. Our founder and CEO, Sara Blakely, was named one of TIME Magazine’s 100 Most Influential People in the world. We are in the fashion and retail industry, but we don’t obsess trends, rules or traditional ways of doing things. Rather, we invent solutions and hold several patents. We are focused on reinventing wardrobe basics that have earned cult-followings from customers around the world, earning Spanx shout-outs from the world’s most famous women. We are a high-growth, digital company with an iconic brand that earned its reputation over 20 years by delivering amazing products and staying true to our greater mission of supporting and elevating women. We don’t believe “pain is beauty” and we don’t believe “business is war.” We run our business with kindness, empathy, intuition, creativity, integrity… and fun. We don’t believe you have to act serious to be taken seriously. We dream big, think forward and give back. We challenge the status quo, aim high and celebrate our “oops” moments. We test and learn, and we aren’t afraid of failure. We think like entrepreneurs in everything we do, and we look for people who are self-starters, kind, creative and out-of-the box-thinkers. If this sounds like you, join us! And help us make the world a better place... one butt at a time.


About The Role

As the Manager, Retention Marketing you will be hands-on in building and fostering an exceptional retention program strategy while identifying and developing key strategic relationships. This will require excellent management skills, an entrepreneurial spirit, strategic thinking, and a capability (and willingness) to establish and manage the day to day tasks and projects for programs. A successful candidate will have a vision for how to develop a scalable and strategic email & SMS model for Spanx. This role is based in our Atlanta headquarters and reports into the Senior Manager of Retention Marketing within the digital group at Spanx.


Job Description

Why you'll love it...

  • Proactively advance our customer retention tactics and strategies across email and SMS channels.
  • Establish, build, and nurture relationships with new and current partners through excellent communication and storytelling (written and verbal).
  • Ability to work hands-to-keyboard within email and SMS platforms to build creative, create audience segments, and pull reporting.
  • Ownership of entire campaign process including content calendar, audience segmentation, track defined deliverables, and reporting.
  • Build effective working relationships with stakeholders to ensure alignment on digital plans including: PR, brand marketing, organic social, performance marketing, sales, legal, + finance.
  • Adept in product storytelling and writing campaign briefs with a full understanding of SPANX product features and benefits across all categories.
  • Monitor creative process to ensure that all messaging is aligned with brand standards.
  • Proactively come to the table with new ideas to scale email/SMS programs and strategy.
  • Manage channel performance and reporting, present data in an actionable and useful way to proactively make program optimizations and enhancements. Report on goals progress, forecasts, results and challenges.
  • Own and communicate channel calendar to Senior Manager of Retention Marketing.
  • Act as email & SMS subject matter expert.


Qualifications

We require…

  • 5+ years' experience in online marketing, specifically affiliate marketing, e-commerce or relationship marketing; Affiliate marketing or other digital marketing experience is a must
  • Experience within email and SMS for fashion/apparel brands is a plus
  • Strong knowledge of online retention tactics in the commerce space.
  • Strong interpersonal and communication skills as well as the ability to articulate clearly and effectively over the phone, through email, and in writing; Must be an active team player within a cross-functional team
  • Robust analytical skills and ability to work with and analyze performance data.
  • Experience with an email & SMS technology (Optimove, Attentive, etc.)
  • Position requires a highly detail-oriented and proactive individual driven by results which can manage multiple projects, tasks, and people in a fast-paced environment
  • Excellent project management and organizational/time management skills with specific attention to detail
  • Operates effectively in a fast-paced, deadline-driven environment
  • Google Analytics 360 and Tableau experience a plus.
  • Bachelor degree required.


Additional Information


All your information will be kept confidential according to EEO guidelines.

Spanx
3035 Peachtree Rd NE
GA 30305
Atlanta
United States