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Manager Email Campaign Management Inactive job
Petco
This job has been closed. You cannot apply anymore.
United States
San Diego
10+ years of experience
Bachelor education
40 hours per week
Retail
10,001+ employees
Manager
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Excel
MS Office
CSS
AMPscript
HTML

This role will support the overall strategic direction as well as everyday deployment tactics of Owned Channels to deliver best-in-class email and SMS marketing experiences.


Channel Execution 50%

  • Creates comprehensive email, direct mail and SMS calendar initiatives addressing customer touchpoints and including test and learn plans.
  • Partner with Integrated Marketing, Loyalty and businesses to balance and schedule communication plan for optimal customer engagement.
  • Actively participates in creative reviews to ensure creative delivers on brief requirements, will drive engagement, is right for the audience and aligns with channel best practices
  • Utilizes an email marketing tech stack to include Return Path & Salesforce to drive optimizations and more personalized contacts


Reporting and Analysis - 50%

  • Monitors and reports on program performance
  • Identifies research and analytics methodologies to ensure key metrics are tracked using industry best practices
  • Identifies opportunities for program enhancements and audience strategies
  • Manages budget and forecasting process
  • Incorporates personalization, segmentation, and relevancy into the program in a way that drives higher engagement and long-term LTV


Other Duties and Responsibilities

Collaboration across the organization is critical to the success of this role, will work closely with many teams including: Integrated Marketing, Member Programs, CRM, Creative, Ecommerce, Merchandising, Services, and Analytics. Adhere to all codes and policies related to customer privacy and DMA ethics.

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Education/Experience

Must have previous successful experience with:

  • Bachelor’s degree required
  • 10+ years successful Direct Marketing experience required, ideally in a fast-paced, high-volume retail environment; at least 5 years at the Manager/ Sr. Manager level with experience leading a team driving multiple programs and initiatives
  • 2+ years of experience with the MarTech that drives email personalization required
  • 3+ years of Experience with website/digital analytic platforms such as Adobe or Coremetrics highly preferred
  • Experience working in SalesForce Marketing highly preferred
  • Leading and growing a strategic direct marketing program with a high level of accuracy in project deployment, tracking channel schedules/calendars, and success metrics
  • Recognizing potential business issues, and communicating proactively to team and cross functional partners and drive to solution
  • Coordinating cross-functional team efforts through projects in a fast-paced environment
  • Must be able to easily navigate and drive consensus through influence in a highly matrixed environment while building cross functional relationships (both internal and external)
  • Must be able to effectively lead multiple programs and competing priorities and deliver results while leading future strategy
  • Strong written, verbal, presentation, and communication skills required
  • Superior project management and organizational skills required
  • Ability to assess trends, competitor actions, and technological advances in direct marketing products, services, and communications
  • Experience with financial planning, budgeting, and forecasting
  • Excellent analytics skills
  • Comprehensive understanding of how to leverage CRM data in an email program preferred
  • Standard office environment


Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

Petco
10850 Via Frontera
CA 92127
San Diego
United States