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Manager CRM/Email Development Inactive job
Discovery Inc
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United States
New York
4 years of experience
Bachelor education
40 hours per week
10,001+ employees
10 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud


Discovery's Digital group is a well-funded start-up within Discovery, Inc. We are fast, nimble, and have fun developing new, innovative, and immersive digital products and content for iconic brands. We are working at the crossroads of technology, entertainment, and everyday utility. As content creators across the digital ecosystem, we continuously leverage our technology to create immersive viewing and interactive experiences.

We tell engaging stories to millions of viewers across the Internet every day and bring new interactive experiences to life to not only entertain but improve the lives of our customers. Most recently, our group is behind the launch of discovery+, Discovery’s global streaming service, serving as the definitive destination for real life entertainment with the largest ever content offering at launch, which debuted in the U.S. in January 2021.

The Role

The CRM/Email Development Manager will be responsible for managing multi-channel campaign development, supporting data integrations with several CRM/reporting platforms (i.e. Blueshift CDP, Salesforce Marketing Cloud, Braze, Adobe Analytics, and Tableau). The CRM development manager will work alongside multiple brand, research, product and operations teams to deliver best-in-class CRM campaigns (email /push /in-app) , customer journeys, and engagement/retention campaigns.


  • Collaborate with multiple business units (DTC, digital, network, research, ad sales, affiliate/partnerships) to support multi-channel messaging initiatives
  • Manage customer data integrations between several CRM platforms (Blueshift CDP, Salesforce Marketing Cloud, AWS Redshift, Adobe)
  • Lead marketing automation initiatives through programmatic/API-driven campaign processing
  • Support 3rd party partner integrations with platforms like LiveIntent, Shopify, Branch, Facebook/IG, Google, etc.
  • Manage email content recommendation engine, working closely with data engineering teams to test/refine recommendation models
  • Oversee campaign tracking guidelines to ensure performance data is properly passed to downstream reporting systems
  • Assist with email creative development (HTML, CSS, responsive coding, liquid template / dynamic content block scripting)
  • Support CRM analytics & performance dashboards in Tableau and Adobe Analytics
  • Work closely with email operations team to ensure the day-to-day CRM development needs are met


  • 4+ years of development experience with AWS / cloud platforms (RedShift, EC2, EMR, Data Pipeline or Airflow)
  • Experience managing an enterprise-grade CRM/ESP platform (Salesforce Marketing Cloud SFMC, Adobe Campaign, Cheetah Digital, Braze, etc.)
  • Experience with JavaScript & server side scripting (PHP, ASP, etc.)
  • HTML, CSS and responsive / liquid coding experience
  • Must have legal rights to work in US

Discovery requires vaccination for employment consideration, except where prohibited by law. Discovery will consider requests for exemption from this requirement upon an offer of employment. Employees with approved exemptions due to health or religious reasons must abide by weekly rigorous COVID-19 testing protocols.

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

Discovery Inc
850 3rd Ave
NY 10022
New York
United States