Manager CRM & Loyalty Operations Inactive job
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United States
3 years of experience
Bachelor education
40 hours per week
Consumer Goods
5001-10,000 employees
10 holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Adobe Campaign
Google Analytics

Purpose: In the Consumer Engagement and Personalization team within Global Digital our objective is to place the consumer at center stage of everything we do. Our vision is to create and enable 1-to-1 experiences for all our consumers across all touchpoints. As the Manager of CRM and Loyalty Operations you will work closely with different internal/ external partners to support the development, execution, progress, and roll out of Reebok membership program to ensure revenue growth and consumer engagement, with a strong focus on eCommerce.

Key Responsibilities

  • Day-to-day management of the Reebok Membership programs to ensure successful development, launch and ongoing marketing operations.
  • Implementation of tools and strategies to support aquasition and retention of Reebok Consumers.
  • Ensure all project deliverables are completed according to the project plan and quality standards, including business process monitoring for the Reebok membership program.
  • Own technical documentation of current and new marketing operations.
  • Manage the implementation and testing of the global CRM programs and functionalities using the global CRM platform.
  • Run and communicate weekly reports for CRM and testing plans to improve program efficiency as in a higher ROI, higher CTR, and a higher LTV. Support the development, management, and analysis of tests for optimization to meet business goals.

Key Relationships

  • Global Digital Brand Commerce Product Owners
  • Reebok Digital Team
  • Product Team

Knowledge, Skills, And Abilities

  • Strong strategic and analytical skills
  • Strong communication and presentation skills
  • Open to international travel
  • Excellent interpersonal and communication skills, including strong personality and flexible approach to build relationships
  • Understanding of Direct to Consumer environment (eCom/Retail), Direct Marketing and CRM industry best practices
  • Strong project management skills
  • Knowledge of Adobe campaign, Adobe Analytics, DemandWare Business Manager, Salesforce Marketing Cloud Preferred

Requisite Education And Experience / Minimum Qualifications

  • Bachelor’s Degree required
  • 3-5 years of experience in CRM, marketing operations, loyalty or related fields.
  • Outstanding organizational skills, the ability to prioritize, multi-task and manage time without direction

25 Drydock Ave
MA 02210
United States