Job Purpose:

The CRM & Email Marketing Manager is responsible for the team that executes all communication strategies and retention programs. This role works collaboratively across the Ecommerce and Marketing teams to design and execute communications that drive profitable sales, margin and retention across channels and ensures a frictionless customer experience. Additionally, a focus will be on continuous testing and learning and marketing automation to improve the effectiveness of our communications.

Job Requirements

Deliverables:

 Develop + own promotion email, SMS and app marketing calendars.

 Traffic and project manage all digital assets across channels.

 Build segmented audiences to deliver more relevant messaging across channels

 Partner with vendor counterparts to ensure execution of key strategies and implementation of new tools

 Develop playbooks for optimization tests, refining segmentation campaign reporting and editorial initiatives

 Responsible for proofing and approving emails, app pushes and SMS messages

 Leverage data to develop consumer retention + acquisition strategies

 Monitor and report on performance of key email metrics, including creating “bottoms up” forecast of revenue from email

campaigns

 Scope technical requirements for advanced ad-hoc email projects and work with internal teams on implementation and

execution

 Stay up to date on best practices and industry trends to constantly find innovative ways to improve the email marketing

department and email campaigns

 Ensure that email campaigns are up to date on industry benchmarks and data compliance (CAM-SPAM, CASL, GDPR, CCPA,

etc.)

 Collaborate with other departments to develop and execute email marketing strategies and campaigns

 Work with product and IT teams to develop and execute on roadmap of functional and technological e-mail marketing

capability enhancements

Knowledge, Skills, and Qualifications:

 Must have a Bachelor’s degree in Marketing, Business, Computer Science, or related field of study

 Must have prior management experience in an email marketing role; at least 5 years of overall marketing

experience preferred

 Experience with ESPs and web analytical tools (Omniture, Google Analytics) required

 Proven experience driving email growth through strategic thinking, methodical testing, and robust reporting to

provide key insights and recommendations

 Demonstrated analytical, strategic, and project management skills a plus

 Able to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment

 Strong communication skills, both verbal and written