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Loyalty & Retention Marketing Manager Inactive job Remote job - USA
Truckstop.com
This job has been closed. You cannot apply anymore.
United States
New Plymouth
8 years of experience
Bachelor education
40 hours per week
Transportation/Trucking/Railroad
501-1000 employees
Manager
Unlimited holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Marketo
MS Office
MS Excel
MS Powerpoint
Google Analytics
Adobe Creative Suite
CSS
HTML

Truckstop is hiring a Loyalty & Retention Marketing Manager

Remote: any location

Position Summary: 


Reporting to the Sr Director of Lifecycle Marketing, the Loyalty & Retention Marketing Manager will be responsible for designing and executing all post-sale customer relationship management communications across all channels. Focus on developing highly segmented and personalized campaigns and programs that will drive measurable increases in product adoption and customer retention. The emphasis will be on customer stick, churn-mitigating activities, and a sensical journey through our product line. We will rely mostly on digital touch, usage, and data driven insights and triggers. This is a “customer obsessed” position and a customer champion in the organization.


Essential Job Functions: 

·        Plan, develop, and execute innovative, multi-channel campaigns with a holistic view of the customer lifecycle across all touchpoints while closely monitoring and optimizing campaigns at each stage. Take full ownership from ideation through to reporting and analysis.

·        Create and work within a digital experience to run campaigns that are action and data-oriented to enhance and define key moments within a customer lifecycle. 

·        Plan and execute end-to-end retention and journey programs to the base, which may include creating content for webinars, emails, nurtures, paid media, social, web content, ebooks, downloadables, etc. 

·        Work closely with the sales and product teams on segmentation, sales/support/save needs, and optimized campaigns for the customer experience.

·        Develop loyalty and churn strategy, leveraging predictive analytics and propensity models, to guide marketing efforts in concert with customer success.

·        Develop and maintain a campaign measurement framework to ensure ongoing review and adjustment in alignment with marketing critical metrics.

·        Work in partnership with the creative team, develop creative briefs and guide creative direction on marketing campaigns and initiatives.

·        Be a truckstop.com customer advocate. Involve yourself with all aspects of the customer journey within marketing and in other departments and ensure it follows the methodology you set forth. 

·        Marketing automation expertise, including knowledge of key concepts and recent experience with latest best practices for workflows, triggers, personalization, segmentation, targeting and drip campaigns, Marketing automation certification (Hubspot, Oracle/Eloqua, Adobe/Marketo, Salesforce/Pardot) desired.

·        Other duties as assigned.


Position Requirements: 

·        Bachelor’s degree or higher in marketing, business, or related fields 

·        Minimum of 8-10 years of full-time marketing experience 

·        3+ years of proven demand generation/campaign experience. Customer specific is a plus. 

·        3+ years’ experience collaborating with creative teams to develop creative campaign briefs across all marketing channels

  • 5+ years in similar role with a dynamic, fast-paced company.
  • Action-oriented with great follow through on commitments.
  • Strategic and critical thinking, analytical reasoning and thought-leadership skills.

·        Solid all-around marketer with strong content marketing and writing skills.  

  • Excellent communication and collaboration skills to work with organizational teams.
  • Experience creating annual forecasts, driving strategies to achieve while driving market share.
  • Skilled at creating concise, visually appealing presentations for internal/external audiences.
  • Proven ability to collaborate across teams and win together.
  • Genuine desire to continuously learn, adapt, and teach others your expertise.
  • Experience in the transportation industry a plus.


Physical Demands: 

Minimum physical exertion. While performing the duties of this position, the employee is frequently required to sit, communicate, reach and manipulate objects, tools or controls. The position requires mobility. Duties involve moving materials weighing up to 5 pounds on a regular basis. Manual dexterity and coordination are required over 75% of the work period while operating equipment such as computer keyboard, mouse, 10-key calculator and copier/fax. 


Work Environment: 

The working conditions will vary between an office environment and a remote home environment. Ideal protected indoor office work environment and clean, non-hazardous work area. The noise level in the work environment is typical of most office environments with telephones, personal interruptions, and background noises. 


The above description covers the most significant duties performed but does not include other related occasional work that may be assigned or is completed by the employee. 


Truckstop.com provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 


Desired Skills and Experience

Education

  • Bachelors or better in Marketing or related field.


Truckstop.com
222 N. New Plymouth Ave.
ID 83655
New Plymouth
United States