Lifecycle Marketing Specialist (Hybrid - 2 to 3 days per week onsite in Irvine, CA)

Overview

The Lifecycle Marketing Specialist helps coordinate and execute our lifecycle marketing strategy, end-to-end, including organizing, building and managing various email, push, inbox and in-app campaigns, and automations. The Lifecycle Marketing Specialist collaborates across Marketing, Content, Product, and other departments to create, launch, and monitor the performance of all our campaigns.

The Impact You'll Make

• Partner with stakeholders on the coordination and execution of our lifecycle programs
• Own and manage lifecycle campaigns from ideation to execution and analysis
• Help identify and segment audiences, improve targeting and personalization, and minimize user churn.
• Create, improve, and, optimize consistent user experience across web, mobile
• Analyze and report on campaign performance and suggest improvements
• Ensure we follow industry policies and best practices

What You've Accomplished

• 2+ years of email marketing experience, with a track record of high performance
• Experience working with HTML and CSS for email
• Experience pulling, analyzing, and reporting on campaign data + making data driven recommendations and decisions
• Experience managing the marketing campaign production cycle from copy and creative asset collection to campaign execution
• High-level knowledge of email best practices
• Experience with Photoshop
• Ability to write and review effective, concise marketing copy
• Strong writing skills with a passion for high-quality, effective, to-the-point copy
• Attention to detail, strong communication skills, and ability to collaborate with cross-functional teams
• Experience with event-driven ESPs such as Braze, Iterable or Customerio strongly preferred.
• Experience with omnichannel campaigns (email and push primarily) to audience segments reaching millions of consumers.
• BA/BS degree or equivalent practical experience

The base pay range for this position is $25.00 - $33.65 per hour

2023 Benefits For Full Time, Regular Employees

Why Weedmaps?

• You get an opportunity to shape the future of the cannabis industry
• You get to play a meaningful role that impacts the wellbeing of others
• Casual work environment, no fancy clothes required, but you are free to dress to the nines!
• Generous PTO and company holidays
• Numerous opportunities to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

About Weedmaps

WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees.

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