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Lifecycle Marketing Manager Jobs
Builder.ai
United Kingdom
London
3 years of experience
Bachelor education
40 hours per week
Computer Software
201-500 employees
Senior
25 holidays
PTO
Pension Plan
Paid maternity/paternity leave
Development budget
Paid sick leave
Performance Bonus
Stock options
HubSpot
Google Analytics
MS Excel
CSS
HTML

Innovation is fueled by the power of possibilities. A few years ago, it was virtually impossible to innovate because building software needed a degree. It was simply too expensive, too complex, too risky, and ultimately, too inefficient. That’s why only 16% of projects were ever completed on budget and worse yet, 78% failed.

We're changing that. We’re flipping software development on its head and kicking out the notion that you need to be an expert or participate in boot camps to learn how to make an app. Builder.ai’s platform lets you order the perfect software app for whatever problem you’re trying to solve. Our AI-powered assembly line brings together Lego-like reusable features and experts from around the world to bring world-class ideas to life – ANYONE’s world-class ideas. Building software needs to be like ordering pizza – pick what you want, get recommendations for the features you need and all you have to do is wait until it's cooked and ready for you.


Life at Builder.ai

It’s a place where everything moves at lightning speed and it’s certainly not for the faint of heart. We celebrate diversity and push everyone to do more with less, while creating and championing a culture that empowers everyone to experiment, push boundaries and learn by doing. Every Builder runs to our core value system of HEARTT (Heart, Entrepreneurship, Accountability, Respect, Trust & Transparency) and we’re always looking for team players with a point of view, a sense of humility and a let’s-get-stuff-done attitude.

Our scale-up is at the intersection of a quirky startup where designers and machine learning specialists work on problems together and savvy commercial teams work with finance folks to invent new business models. #WhatWouldYouBuild

Our human-assisted AI platform helps anyone build, run & scale tailor-made software. Everyone from the bakery in Riyadh and nursery in London, to large fortune 100 companies like the BBC or Pepsi.


Why we need this role

Demand for Builder.ai services is sky high. Revenue to our flagship product Builder Studio has grown 13X YoY and this year we’re looking to further accelerate this ‘unicorn’ level of growth.

We’ve so far built a Growth team of over 30 people. This role will be part of the Growth Engine team, a team 8. This is our engine room of creating compelling digital experiences, helping prospects discover what’s right for them, wherever they are in their software building journey.

This role will ensure all our digital touchpoints (website and lifecycle) are of the highest quality across all our regions and products. This means creating a well-integrated, personalised communications plan to ensure visitors and leads are receiving consistent, well targeted messaging.

The candidate is now ready to show what they can do in a senior management role with lots of room to make their own, extending a global marketing mission that is irreverent and mindful. The role will be hands-on; with an agile and lean team, there will be lots of execution, lots of learning and a lot of room for growth.


What you’ll be doing

  • Acting as the custodian of our website - ensuring new pages are built and prioritised accordance to business objectives and managing engineering workflows
  • Implement a new integrated communications strategy
  • Overseeing our customer lifecycle team to create new campaigns and automations to align with this strategy
  • Review and optimise existing lifecycle campaigns
  • Collaborate with Product and CRO teams to ensure testing plans are aligned and insights are leveraged
  • Launch new comms channels, tests and initiatives that align to quarterly OKRs
  • Working with content and design teams to create conversion-focussed content
  • Setting up a reporting suite to track lifecycle activities and campaigns
  • Supporting on ad-hoc partnership campaigns (Microsoft)


Requirements

  • 3 years in a digital marketing role or lifecycle communications role
  • B2B experience in a technology company
  • A marketing generalist - have had hands on experience in improving all aspects of the marketing funnel
  • Excellent project management skills - able to lead multiple key project end-to-end, coordinating delivery
  • Experience using the following tools; Hubspot, Intercom, Twilio, Google Analytics and Salesforce
  • Have had line management experience or show a strong desire to manage people
  • Effective analytical and troubleshooting skills; ability to use data to drive actionable insights
  • Superb stakeholder management skills, adept at navigating relationships and presenting in front of senior leadership
  • The ability to think on your feet, and to digest information quickly to determine the appropriate way forward, breaking through any jargon to deliver clear messaging.


Benefits

  • Health and wellness benefits
  • Performance-based bonuses and stock options
  • Employee friendly policies
  • Generous vacation and time off benefits, including paid holidays
  • Generally flexible working hour



Builder.ai
119 Marylebone Rd
NW1 5PU
London
United Kingdom