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Lifecycle Marketing Manager - Email & SMS Inactive job Remote job - USA
Bright Cellars
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United States
4 years of experience
Bachelor education
40 hours per week
51-200 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
MS Excel

Bright Cellars is the monthly wine subscription startup designed to help new wine drinkers discover and define their taste in wine! We curate wines from around the world with the goal of making wine fun, accessible and educational.

Our Mission is to inspire and educate a new generation of wine lovers by delivering a transformative, personalized wine experience.

Our Values

We are obsessed with creating a member-centric wine journey

We value smart, sustainable growth.

We are curious and humble learners.

We cultivate a diverse, collaborative, and transparent workplace.

We identify our challenges quickly and solve them thoughtfully.

We hold each other accountable to success.

We back our intuition and experience with data-driven insights. 

We love wine and work to share that love with our members.

How Bright Cellars Works: Our members join Bright Cellars by taking a 7 question-quiz to share their taste preferences. The Bright Points learning algorithm evaluates these preferences to determine the best wine matches for each member’s taste. Each month, members receive four or six unique bottles in the mail, which they are then able to rate and provide personalized feedback on their profile. Similar to Netflix’s collaborative filtering algorithm, Bright Cellars’s algorithm uses this feedback to improve members’ monthly matches going forward.

A little about this role: Bright Cellars is seeking a highly analytical, data-driven, innovative, and creative marketer who can independently manage multiple tasks and projects simultaneously, with a proactive and positive can-do attitude. This role will influence the design, planning, and reporting solutions for data-driven decision-making. The Lifecycle (Email & SMS) Marketing Manager will be responsible for the tactical strategy and execution of email and SMS marketing programs, including outbound campaigns, behavior-based triggers, and lifecycle programs. This individual will manage all email and SMS campaigns with the goal of acquiring new customers and driving retention to increase the overall growth of the company.

What you’ll do:

  • Drive ideation and development of Email and SMS channel communications
  • Project manage, from design briefing through execution, all outbound, consumer-facing emails, and SMS
  • Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns
  • Ensure that program engagement KPIs are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda
  • Working with the Marketing and Data, analyze channel and customer data in order to draw insights and make recommendations for driving business results through campaign optimization
  • Align with external partners to ensure consistency and effectiveness
  • Work with the Marketing and Product team to grow the channels and identify segment trends and opportunities
  • Work closely with the Creative teams
  • Manage, prioritize and deliver on ad hoc requests

Experience we’re looking for:

  • BA/BS in Online Marketing, Marketing Communications or related fields
  • 4-5+ years of experience in email marketing, digital marketing, or related fields
  • Hands-on experience with ESP (i.e. Mailchimp, Chativitive, Braze, Klayvio)
  • Knowledge of developing and executing email/SMS marketing campaigns strategies and roadmaps
  • Demonstrable expertise running and scaling acquisition and retention campaigns (bonus: experience in Subscription Marketing, Food & Bev, CPG, or related industry)
  • Comfort collaborating with multiple teams and stakeholders
  • Knowledgeable in CRM, customer analysis, and reporting (Periscope, Mixpanel, BI tools)
  • Attention to detail while able to grasp the big picture
  • Excellent written and verbal communicator
  • Positive, highly motivated self-starter

Who You Are:

  • You’re Analytical - You have strong experience with various data tools, and have an understanding of how data impacts and drives business solutions
  • You’re Driven - You have the ability to take initiative and work with minimal supervision 
  • You’re a Team Player - You love to collaborate closely with the team to brainstorm and execute ideas 
  • You’re Curious - You are naturally curious and have an interest in learning new things

Perks of Working at Bright Cellars:

  • Competitive total compensation offerings
  • Unlimited paid vacation Flexibility & work/life balance
  • Medical, dental and vision insurance  
  • Heavily discounted monthly wine memberships 
  • Opportunity to attend wine tastings led by our resident sommelier
  • Opportunity to build something incredible while being surrounded by intelligent, hardworking and motivated coworkers 

Bright Cellars is a fun, fast-growing startup with a work hard, play hard attitude. We look for smart, motivated individuals who are excited to build something incredible from the ground up!  

Bright Cellars
333 N Plankinton Ave
WI 53203
United States