Come be a part of our team at Yelp! Yelp is seeking a Lifecycle Marketing Manager for our Restaurants Marketing team. They will support the planning and execution of nurture campaigns (email, push and in-app messaging) to increase the adoption of Yelp for Restaurants SaaS products.
The ideal candidate is both technical and strategic: confident building complex campaigns in a marketing automation system as well as developing strategy, writing creative briefs, and seeing campaigns through to execution, analysis, and optimization.
If you live in that rare sector of the Venn diagram, where strategic meets technical, creative meets analytical, and organized meets agile, then we’d love to hear from you.
Millions of small businesses all across North America rely on Yelp to launch and grow their brand and acquire new customers. From restaurants to plumbers to wedding photographers, Yelp has nurtured one of the largest communities of consumers and business owners in the world. But we’re not done yet. We have a massive growth opportunity, to deliver more products, with smarter offers, designed to address the needs of more types of customer, at just the right point in their lifecycle. We have more marketing channels to communicate through, enabled by more powerful tech, informed by richer data, and a growing team to execute against ever-bolder strategies.
This will be a remote role based in the US.
Where You Come In:
You will use a marketing automation platform (Salesforce Pardot) to set up email and push campaigns to educate, engage, and convert small business prospects and advertisers on Yelp
You will uncover opportunities for marketing campaign optimization across the customer lifecycle including segmentation and personalization and champion the restaurant owner experience while driving critical business metrics
You will own a set of campaigns end-to-end: from strategy and build to reporting, analysis, and optimization
You will write creative briefs and manage production workflow to ensure campaigns are delivered on time and within agreed strategy and plan
You will plan, design, and execute lifecycle marketing tests to uncover opportunities for driving increased campaign engagement and conversion
You will work with product and marketing stakeholders to ensure lifecycle communications are closely aligned with product releases and user experience
You will identify and troubleshoot issues in complex marketing programs
What it Takes to Succeed:
You have 2-3 years of experience in email and lifecycle marketing
You have expertise building marketing automation campaigns using top-tier tools such as Salesforce Pardot, Hubspot, Marketo, Eloqua, or similar
You are comfortable modifying and updating HTML and CSS email templates to create new or update existing campaigns
You have experience in B2B marketing, especially small businesses, or B2C marketplaces
You have retention marketing program experience, including loyalty, referrals, or churn-reduction campaigns
You have experience with app marketing, including Push Notifications and in-app messaging
You are able to use data to derive insights, produce regular reporting, and perform A/B testing and analysis and preferably even have the ability to perform SQL queries
You have excellent verbal and written communication skills and are adept at partnering with many stakeholders to produce campaigns in a fast-moving environment
You have email marketing expertise at scale
You are naturally curious, a quick learner, and a team player
What You'll Get:
Available your first day: Full medical, vision, and dental (Employee-only plans available at no cost to the employee)
15 days PTO per year for first 2 years of employment (accrual begins on date of hire); number of PTO days increases after 2 years of tenure, 5 paid wellness days, 12 paid holidays, 1 floating holiday
Up to 14 weeks of parental leave
Monthly wellness reimbursement
Health Savings, Flexible Spending and Dependent Care accounts
401(k) retirement savings plan with employer match
Employee stock purchase plan
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”
We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.
We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco).