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Lifecycle Marketing Manager Inactive job Remote job - COVID Remote
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United States
San Francisco
3 years of experience
Bachelor education
40 hours per week
501-1000 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
MS Excel
MS Office
MS Powerpoint
Google Analytics

Have you ever tried to hire a plumber? How about a house cleaner? If you have, chances are it took you way longer than it should. In the era of instant-everything, you shouldn’t have to waste an entire afternoon researching, calling and vetting local service professionals whenever you need one. The market for hiring them is huge — $1 trillion in the US alone — but the process is inefficient and largely offline.

Thumbtack is transforming this experience end-to-end, building a marketplace that matches millions of people with local pros for almost any project. In making these connections, not only do our customers get more done every day, our pros are able to grow their businesses and make a living doing what they’re great at.

These customers and pros come from all walks of life and every county in the country. We want our team to reflect that. If you come from an underrepresented background in tech, we strongly encourage you to apply. We challenge ourselves every day to make this a place where you can thrive just the way you are, so we can build a product that does the same for our customers and pros.

About The Growth Marketing Team

The Growth Marketing team at Thumbtack is an important lever of growth for the company, responsible for acquiring and retaining pros and customers on Thumbtack via SEO, SEM, paid acquisition, and engagement channels. The Growth Marketing team is embedded in a larger highly cross-functional Growth org with Engineering, PM, and Analytics resources to help support its efforts.

About The Role

The Growth Marketing team is looking for a Lifecycle Marketing Manager to help oversee our customer engagement strategy across planning, execution, and analysis.

As the Lifecycle Marketing Manager, you will need to have a deep understanding of Thumbtack’s customer lifecycle stages and craft a messaging strategy that will help guide customers along their product journey. You’ll work cross-functionally with a variety of partners throughout the product development org to drive customer retention and engagement through notifications.


  • Own the growth of our engagement channels, managing a roadmap of campaign ideas and experiments to hit quarterly business goals, along with u se qualitative and quantitative data to inform campaign decisions
  • Work with our Brand team on crafting compelling creative briefs and overall messaging strategy
  • Build a multi-channel/omnichannel customer engagement strategy across email, push, in-app messaging, and other marketing channels
  • Manage engagement campaigns calendar and project timelines
  • Run A/B tests across campaigns/channels to identify key levers of growth that we can scale across the program
  • Compile learnings/insights from engagement experiments and share out with XFN partners
  • Monitor campaign performance and share readouts on a regular cadence with team

Must-Have Qualifications

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

  • 3-5+ years of marketing experience, preferably in lifecycle/engagement marketing
  • Experience working with ESPs and/or an engagement marketing tool (Iterable experience a plus)
  • Expertise in email marketing best practices (other marketing channels a plus)
  • Excellent written and verbal communication skills
  • Familiarity with email HTML/CSS
  • Demonstrated cross-functional partnership and project management experience
  • Strong knowledge of A/B testing best practices

Nice-to-Have Qualifications

  • Technical knowledge of engagement marketing tools and data integration
  • Prior experience in scaling multichannel/omnichannel marketing messaging programs
  • Familiarity with marketing attribution and incrementality testing
  • Experience developing customer personas/segments

More About Us

Thumbtack is a local services marketplace – one of the largest in the U.S. – that helps millions of people hire local professionals. With hundreds of unique service categories, customers can find a Thumbtack pro for almost anything: landscapers, DJs, personal trainers, even piano teachers. And in making these connections, we empower local pros too. Helping them get new customers and make a living doing what they’re great at.

Founded in 2008 and headquartered in San Francisco, Thumbtack is backed by over $400 million in investment from Sequoia Capital, CapitalG, Tiger Global Management, Javelin Investment Partners and Baillie G ifford.

  • See what it’s like to work here
  • Meet the pros who inspire us
  • Follow us on LinkedIn

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

The California Consumer Privacy Policy Act (the "CCPA") obligates covered businesses to disclose to consumers (including employees and job applicants), at or before the point of collecting personally identifiable information ("PII"), the categories of PI to be collected and the purposes for which the categories of PI shall be used.

In The Course Of The Job Application Process, We May Collect The Following Categories Of PI For The Purposes Of Evaluating You As a Job Applicant

  • Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, passport number, social security number, or other similar identifiers;
  • Professional or employment-related information.

We will not collect any additional categories of personal information or use your personal information collected for any other purpose without providing you with additional notice consistent with the CCPA.

1355 Market Street
CA 94103
San Francisco
United States