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Lifecycle Marketing Manager Jobs Remote job - USA
Teachers Pay Teachers
United States
New York
5 years of experience
Bachelor education
40 hours per week
51-200 employees
20 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
MS Excel

About Us

At Teachers Pay Teachers (TpT), we're unlocking the power of educator-created content. TpT gives educators access to a trusted, one-of-a-kind community. We are the world's first marketplace of our kind and founded by a teacher, for teachers as the go-to platform for teacher-created content for nearly 15 years. We are currently serving more than 7.5 million users and more than 85% of U.S. teachers. TpT is focused on building the next generation of e-learning experiences for millions of students and teachers across the world. If you haven't heard of TpT yet and want to learn more, just ask any teacher!

About The Team

The Lifecycle Marketing team is a small, but mighty customer-centric team. As part of this team you will help to support almost all of TpT’s email communications and focus on building out frameworks and experiences to support effective (and efficient) personalization across email + site. The Lifecycle Marketing team is extremely cross-functional - working primarily with Product Marketing Managers, Product Managers, Analytics, Data Engineering, Design, Content, and Development teams.


TpT is looking for an ambitious, action-oriented individual to join the Lifecycle Marketing Function. As a Lifecycle Marketing Manager you will be responsible for recommending, implementing, and reporting against high-impact strategies to improve the customer experience. This includes generating adoption, utilization, and advocacy of our products. You will partner with stakeholders and cross-functional teams to continuously deliver more value to our users by providing relevant, timely, and personalized communications across our buyer and seller audiences.

You will also help to build out frameworks to support effective personalization across email + site using our customer data platform (CDP), site testing + personalization platform, and email service provider (ESP). This role will be responsible for tracking and driving progress towards company Objectives and Key Results (OKRs) and will report into the Head of Lifecycle Marketing.


  • Partner with stakeholders to identify data-driven opportunities to support company objectives
  • Partner with our User Experience and Research team, Product, and Product Marketing to fill actionable knowledge gaps that inform how to create a better user experience
  • Implement and execute against a continuous test and learn approach
  • Take ownership of a focus area (i.e. platform adoption, seller resource creation, etc.) and work cross-functionally to drive innovative solutions and achieve goals
  • Establish reporting to regularly monitor and communicate performance to identify opportunities and issues
  • Partner with Data Eng and Analytics to bring new data fields into our Customer Data Platform (CDP)
  • Write and review email/project briefs
  • Keep Lifecycle Marketing documentation up to date

Qualities Of a Successful Candidate

  • An action-oriented individual who is not afraid to navigate through ambiguity in order to make progress against goals in a transparent fast-paced environment
  • Experience using quantitative and qualitative data to identify and implement opportunities to support business objectives
  • A data-centric individual who has experience establishing meaningful reporting and translating results into recommendations and action
  • Stellar project management skills - able to balance multiple projects and priorities
  • An open communicator focused on creating transparency amongst stakeholders
  • Able to identify process challenges and implement process improvements
  • Intellectual curiosity to continuously help deliver a better customer experience
  • Strong organizational and time-management skills
  • Excellent attention to detail
  • Is inspired by our mission to empower educators


  • BA/BS degree
  • Proven ability to implement multi-touch campaigns to drive KPI improvement
  • Experience ideating, setting up, analyzing tests, and producing a recommendation
  • Experience working within a CRM, ESP, or CDP platform
  • Comfortable working with HTML on light updates and quality assurance

Extra Credit

  • Experience developing user segments
  • Experience implementing personalized multi-channel tests
  • Working knowledge of SQL

Benefits & Perks

At TpT, we believe the positive experience of employees is essential to growth, both individually and collectively. To achieve our mission of ‘Empowering Educators to Teach at Their Best,’ we must also empower the members of our TpT Team to work at their best. To that end, two of our core company values are “We Learn and Grow Together” and “We Enjoy the Journey.” We’ve committed to these values and to our employees through investing in added benefits and perks:

  • Comprehensive Medical, Vision & Dental Benefits
  • Free Telemedicine Membership - 24/7 access to trusted medical advisors
  • Generous PTO and Wellness Days
  • 5 Week “Recharge Leave” after 5 Years, to refresh and celebrate the impact you’ve had at TpT
  • Generous Parental Leave (for new mothers and fathers) for time to adjust to parenthood, plus additional six weeks for birth mothers
  • Onsite Mother’s Room
  • ‘Employee Resource Groups’ (ERGs) to promote employee inclusivity and belonging
  • Engineering Learning Fridays (ELF), to provide a space each week for Engineering teams to collaborate and learn from each other
  • ‘Professional Development’ Stipend, to support the professional growth of employees (including - but not limited to - subscriptions, books, lectures, etc.)
  • Annual Company Events (Camp TpT, Field Day, Hackathons, Holiday Party, Summer Picnic, Classroom Visits, etc.)

Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work. We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team ([email protected]) to make the need for an accommodation known.

Finally, if you’re a California resident, California law requires that we provide you notice about the collection and use of your personal information. We encourage you to read it carefully. You can find our full notice here .

Teachers Pay Teachers
111 East 18th Street
NY 10003
New York
United States