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Lifecycle Marketing Manager Inactive job Remote job - USA
Square
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United States
San Francisco
5 years of experience
Bachelor education
40 hours per week
Internet
1001-5000 employees
Manager
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
Figma
CSS
HTML

Company Description


Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.


Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.


There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.


Job Description


The Lead Gen Marketing team works to acquire new Square sellers through end-to-end acquisition campaigns. We are looking for a Lead Lifecycle Marketing Manager with prior campaign, email, inbound channel, and retargeting experience to lead our lead lifecycle and re-engagement strategies.


You will work with Square's campaign, product, and event managers to ensure every lead is provided a personalized journey that is uniquely tailored to their points of interest. As the team's retargeting expert, you'll be looked to for holistic lead flow mapping and detailed knowledge of all inbound channels. From there, you'll develop and execute strategic campaigns which help move leads down-funnel. With data at the heart of everything we do, you'll also work with the Marketing Insights team to find optimizations and expand conversion opportunities within current campaigns.


You Will


  • Work as Lead Gen's primary retargeting specialist, developing re-engagement email programs that contribute to team goals.
  • Strategize with the Brand, Editorial, Events, and Product marketing teams on ways to generate and convert leads within large, nationwide campaigns.
  • Exhibit a detailed approach to inbound and outbound outreaches, ensuring that quality interactions are always top priority.
  • Develop holistic lead flow mapping that highlights inbound channels and unique retargeting strategies.
  • Use lead database metrics for identifying opportunities and developing personalized outreach tactics.
  • Work with teams within Square to create assets and develop tools that encourage engagement.
  • Oversee re-engagement aspects of campaigns from strategy to execution, and ensure projects arrive polished and on time.
  • Uncover optimizations within the team's current programs and contribute suggestions for improving opens, clicks, and engagement.
  • Help measure and analyze content performance to inform ongoing content strategy.


You Have

Qualifications


  • 5+ years of work experience and a BA/BS in a related field such as business, marketing, or communications.
  • First-hand experience mapping email programs and lead flows.
  • A love of data and experience in analyzing marketing funnels, uncovering different growth opportunities, and determining various ways to meet them.
  • Experience working with other teams including, marketers, sales, creatives, analysts, and product managers.
  • An ability to holistically understand a marketing database and build strategies around it.
  • First-hand, in-depth experience with marketing automation and CRM platforms.
  • An understanding of digital marketing channels and experience with distribution strategies.
  • Experience with making data-driven decisions.
  • An energetic and willing attitude.


Even Better


  • Experience in B2B marketing, with exposure to medium-size & enterprise-size businesses
  • Marketo and Salesforce experience
  • An eye for well-designed emails and landing pages
  • Basic Figma, FigJam, HTML & CSS


Additional Information


We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.


We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.


Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


Perks

We want you to be well and thrive. Our global benefits package includes:


  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources



Square
1455 Market Street
CA 94103
San Francisco
United States