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Lifecycle Marketing Manager Jobs
United States
5 years of experience
Bachelor education
40 hours per week
Consumer Services
201-500 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
MS Excel

Who we are:

Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, London, San Antonio, Spokane and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

Who we’re looking for:

We’re looking for a seasoned CRM Strategist who can nimbly move between driving measurable improvements to customer conversion and delivering impactful brand-building initiatives. This role will be responsible for driving engagement throughout the Pet Sitter lifecycle; motivating interested users to become a sitter, helping new users become great pet sitters, and encouraging great sitters to stay with our platform. This role will grow and engage Rover’s Pet Sitter community as well build sitters’ relationship with the Rover brand.

The CRM Strategist will partner closely with product and analytics teams to understand our goals for driving supply/demand balance in the marketplace and delivering CRM solutions. They will also generate and execute a roadmap of initiatives that create positive brand engagement with sitters. The ideal candidate is eager to build a strong understanding of our Pet Sitter community and brings a lens of customer empathy to their work. They are also highly organized, build strong cross functional relationships, and can use a combination of instincts and business data to make tough prioritization calls.

This role will report to the Manager of CRM Strategy.

Key Responsibilities:

  • Serve as a thought partner and subject matter expert to the Marketplace (product/analytics) team, determining how we can support supply and demand equilibrium with CRM tactics
  • Using customer insights, generate a roadmap of tactics that will allow sitters to engage positively with the Rover brand
  • Brief in and collaborate with our creative team and CRM operations & technology team to bring the strategy to life
  • Facilitate and report on Sitter Satisfaction research regularly
  • Partner with manager and product/analytics team to set goals and create reporting, regularly sharing progress towards goals
  • Deliver outstanding project management and cross functional partnership on multiple initiatives at one time, including making and communicating challenging prioritization decisions


  • Bachelor’s degree and 5-8 years of experience preferred
  • Strong strategic acumen and knowledge of CRM best practices are a must
  • Analytical skills and ability to run clean and informative tests
  • Experience defining, tracking, and analyzing marketing performance
  • Thrives in a fast-paced environment
  • Uses clear prioritization frameworks to create a roadmap of impactful marketing initiatives
  • Excellent organization and project management skills
  • Track record of independently leading effective cross functional workstreams
  • Ability to manage relationships and influence decisions up and across organization
  • Strong communication and presentation skills
  • Experience gathering customer insights or feedback to inform decision making

Bonus Skills:

  • Experience working in a two-sided marketplace
  • Experience working in Iterable
  • Basic knowledge of SQL
  • Experience driving engagement via push, SMS, or creative engagement channels

Benefits of working at

  • Competitive compensation
  • 401k
  • Company Equity
  • Flexible PTO
  • Competitive benefits package, including medical, dental, and vision insurance
  • Commuter benefits
  • Bring your dog to work (and unlimited puppy time)
  • Doggy benefits, including $1000 toward adopting your first dog
  • Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly (currently on hold due to Covid19)
  • Regular team activities, including happy hours, snow tubing, game nights, and more (currently performed virtually due to Covid19)
720 Olive Way
WA 98101
United States