Subscribe Post a Job
Lifecycle Marketing Manager Inactive job
This job has been closed. You cannot apply anymore.
United States
New York City
4 years of experience
Bachelor education
40 hours per week
Financial Services
11-50 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Google Analytics
MS Excel
MS Office
HTML is an investing app that makes the stock market social. By building a transparent community of investors and offering fractional shares of thousands of publicly-traded companies, we're making the stock market inclusive, educational, and fun.

We're in hyper-growth mode after announcing a Series B funding round earlier this year, led by Accel and Greycroft (the original investors in Venmo), as well as Will Smith (Dreamers VC), NFL star J.J. Watt, Sophia Amoruso, and Shari Redstone's Advancit Capital.

With interest in the stock market surging among a new generation of investors, our community is growing rapidly. To support our ambitious goals, our team is growing and we're looking for sharp, enthusiastic people who believe in our mission to fundamentally change the way people invest. In normal circumstances, we're located in New York with an office in Copenhagen, but in these times we're maintaining momentum as a remote team. This role is remote for now, but will eventually be based in our New York office. You will report to our Head of Acquisition Marketing.

What you'll do:

Public is looking for a talented Lifecycle Marketing Manager to join our performance marketing team to support our ambitious growth goals. In this role, you will be responsible for developing programs to increase the retention and engagement of our customers by leveraging your expertise in email, push notifications, loyalty programs, and in-app messaging. The ideal candidate will have a deep knowledge of mobile marketing, user segmentation, and cohort analysis.

Some other responsibilities include:

  • Plan and execute CRM strategies that encourage conversion, retention, loyalty, and referrals
  • Manage day to day efforts across email, in-app, and push notifications
  • Develop strategies for customer segmentation, targeting, and contact method to maximize conversion rate and improve engagement
  • Create business rules that automate content, triggers, audience segmentation, channel selection, messaging and communications cadence
  • Ensure all communications meet quality, branding, voice, and content guidelines
  • Partner with product and engineering to identify features that will support CRM marketing initiatives

What were looking for:

  • 4+ years CRM and retention marketing experience, with a strong preference for mobile experience.
  • Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end
  • Experience working with marketing automation or CRM tools
  • Proven track record of building world class CRM programs at a tech company or start up
  • Experience with A/B testing and optimization for conversion, retention, and engagement
  • You share in our mission to change the culture of investing

Bonus Points:

  • Experience with Braze

Our Principles:

This is the foundation of how we operate.

  • Honesty kills bullshit
  • Feedback comes from a place of care
  • Loyalty through care
  • Autonomy through alignment
  • Work fast through organized speeding
  • Urgency with charm
  • We are directly responsible
  • We don't make excuses
  • What could go right?
  • Find a way


  • Be part of a company with a real mission you can be proud of
  • We are growing rapidly, but are still at a size where you will learn A LOT. This role can be a catalyst to grow your skills and experience
  • We offer great health care plans and pay the full premium for you and your family including medical, dental, and vision
  • Generous PTO and sick leave
  • Discounted fitness memberships
  • 401k with 4% company match after 3 months of employment
  • Your choice of gear - from laptop to desk, we got you covered

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression.

1 State Street Plaza
NY 10004
New York City
United States