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Lifecycle Marketing Manager Inactive job
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United States
5 years of experience
Bachelor education
40 hours per week
Information Technology and Services
1001-5000 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
MS Excel
Google Analytics

As the B2B Lifecycle Marketing Manager you will be responsible for ensuring our business customers are enabled to achieve the goals they set to accomplish when purchasing Pluralsight. You will focus on our customers and their journeys with Pluralsight and will be expected to deliver meaningful and valuable communications throughout the customer lifecycle. You will work with others on our marketing team, as well as cross-functionally with the product, customer success, and revenue teams to build a powerful, cohesive, and personalized communications experience that will have a positive impact on customer renewals.

Who you’re committed to being:

  • Passionate about crafting a positive customer experience.
  • Excelling at collaborating with others to achieve a common goal.
  • Having a strong understanding of marketing automation and having a testing mentality.
  • Overcoming personal biases and use data to make the best decisions for customers.
  • Committed to consistently striving to live Pluralsight's values.

What you’ll own:

  • Strategizing, testing, and building each piece of the customer journey for B2B customers, including onboarding, newsletters, renewal emails, and regular go to market campaigns.
  • Improving engagement for customers in ways that lead to plan renewal.
  • Identifying and personalizing communications for different B2B personas.
  • Developing practices and processes that increase awareness and collaboration with cross-functional partners.
  • Co-creating and executing lifecycle marketing roadmap.

Experience you’ll need:

  • Driven meaningful improvement of customer engagement and retention through digital means.
  • Significant time working with automation software (Marketo preferred), CRM, and analytics tools.
  • Leading cross-functional efforts consistently.
  • Designed, executed, and learned from tests and experiments on customer journeys.

42 E Future Way
UT 84020
United States