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Lifecycle Marketing Manager Inactive job
KOHO
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Canada
Toronto
5 years of experience
Bachelor education
40 hours per week
Financial Services
51-200 employees
Senior
Unlimited holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Intercom
Braze
CSS
HTML

KOHO is a quickly scaling FinTech company backed by leading investors and advisors from around the world. We started KOHO because we believe in doing two things:


Democratizing access to the best financial products and giving everyone a great financial foundation.


Since our journey began 5 years ago, we’ve raised more the $60M, grown the KOHO Collective to over 100 employees and created accounts for more than 250,000 Canadians.


About The Role

We’re looking for a rockstar of a Customer Lifecycle (CRM) Lead to nurture and activate users as they get to know KOHO. We’re seeking a high-impact leader, strategist, and analyst to optimize the customer journey from start to finish with impactful messaging and well-timed reminders. If you’re a master of funnel conversion with the keenest eye in the game for driving adoption and reducing churn, then we should talk.


Our dream candidate is driven, collaborative, and has a proven track record of deploying complex multi-channel marketing programs successfully, and thrives on the technical aspects of those programs.


You will partner closely with our Email Specialist and Content Lead to define department processes, creating a well-oiled machine that is constantly experimenting, A/B-testing, and optimizing our funnel. Primarily working via email, push notifications, in-app messages, and SMS, you’re obsessive about tracking performance and pivoting when needed.


Responsibilities

  • Partner with Product Managers, Data team, and Growth Lead to analyze business and marketing data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, and retention
  • Develop technical solutions to build a multi-layered lifecycle strategy, deploying personalized triggered messages and campaigns across channels (email/push/SMS/in-app/direct mail), collaborating with stakeholders in Marketing, Product/Eng, and Design.
  • Effectively translate analytics into clear insights and actionable recommendations
  • Manage marketing automation including email triggers and batch campaigns throughout the customer lifecycle via Braze and Intercom
  • Partner with Content and designers to drive the development of email communications and marketing assets to nurture user relationships and community
  • Measure and document experiments and results so we have a scalable, repeatable process for optimization
  • Articulate program strategy and communicate results to key stakeholders
  • Identify user segments for targeted marketing programs and plan offers and incentive programs to deliver ROI


Desired Skills & Experience

  • 5+ years experience building technically complex marketing automation/CRM programs with an impeccable eye for detail
  • Solid knowledge of HTML, CSS, and scripting languages, especially in context of the email channel
  • Experience running experiments, successfully executing both short-term and long-term A/B tests
  • Experience with multi/omni-channel campaigns across email/push/SMS/in-app
  • Critical thinker who can get scrappy when needed, and over-communicates results to stakeholders


Joining the (lovely!) KOHO Team


Here Are Some Of The Reasons We Attract The Best People

We invest time and resources into making sure KOHO is as good as the people we hire. Our culture is one of collaboration, creativity, and diverse perspective.


Balance Your Life - Unlimited PTO, generous vacation, and a lifestyle spending account

Level Up - Access to an in-house certified performance coach

Reach Your Goals - Salary assessments twice a year, annual training allowance

The KOHO Culture - We have won 5 "Great Place to Work ®" awards since 2019



The Fine Print


We are an equal opportunity employer and value diversity and uniqueness at our company.


KOHO is trusted with highly sensitive information. Upon joining the team, you may be asked to undergo security screening including a criminal record check.

KOHO
67 Mowat Ave
Ontario M6K
Toronto
Canada