Everytable is on a mission to transform the food system to make fresh, nutritious food affordable and accessible to everyone, everywhere. We are a VC-backed social enterprise headquartered in Los Angeles, and after closing our Series B funding round, we’re laying the foundation for rapid national expansion. Our innovative business model has been featured in The New York Times, CNBC, Shark Tank, Fast Company, Forbes, etc. because it’s unlike any other food business. It all starts with our central kitchen where chefs prepare meals efficiently and allow us to price our menu according to what each community can afford. Our ready-to-eat meals are then delivered through a variety of channels: grab-and-go storefronts, home delivered subscriptions, SmartFridges vending machines and institutional food service partnerships. We’re passionate about making a positive impact in the communities we serve through food access, as well as economic empowerment. Through our pioneering social equity franchise program, we fund and train disenfranchised entrepreneurs from marginalized communities to open Everytable franchises. We’re looking for team members who are both mission and results driven to help us make the world a more equitable place.
As Everytable’s first Lifecycle Marketing Manager, you would be responsible for building and iterating-on an automated and scalable, yet personalized, customer journey from the ground up. Your goals will be rooted in acquisition, retention, re-acquisition, and referrals, and you will employ an arsenal of email, SMS, web, push notifications, in-box messaging, marketing automation, and more to drive those KPIs. We’re looking for a creative, empathetic marketer who can simultaneously craft engaging messaging while geeking-out over click and conversion rates. This is a position for a highly-organized, dependable self-starter who is committed to food justice and is passionate about our mission.
Reporting to: Head of Growth
Working In Collaboration With
VP, Brand Marketing
OmniChannel Marketing Manager
Institutional Services Team
Creative Marketing Manager
Key Result Areas: (% weighted in accordance of importance)
Broken Down Into The Following Categories
Strategic planning 25%
Campaign execution 50%
Analysis & Reporting 15%
Admin Support 10%
Plan and execute lifecycle marketing strategies encouraging customer retention, loyalty, and referrals, all while upholding our brand standards
Manage and optimize our marketing platform, Iterable
Constantly building, testing, analyzing, and iterating campaigns and automations across all communication channels, including but not limited to: email, SMS, push notifications, and subscription-box messaging.
Brainstorm, design, build, and execute 5+ email / SMS campaigns per week which drive 50+ ecommerce conversion per week.
Lead the development and maintenance of our marketing automation platform and architecture, ensuring it works seamlessly across the organization and captures all required information at key points in the customer lifecycle.
Plan and manage multi-channel marketing campaigns.
Own customer journey mapping: analyzing all touch points, seizing opportunities to convert and retain customers and prioritizing ways to consistently improve the journey.
Working cross-functionally to ensure the marketing automation works effectively for all aspects of the company. These teams include: store operations, institutional services, customer support, fulfillment, and logistics.
Implement website updates to and A/B tests to drive core KPIs
Manage Everytable rewards program to increase repeat purchases and lifetime value across all business channels.
Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
Tracking marketing metrics and trends, like conversion rates and web analytics.
Building, testing, analyzing, and iterating customer segments and segmented messaging for targeted marketing activities.
Build reports, communicate success stories, and share key learnings and recaps to the marketing team and team leaders.
Minimum 3+ years experience in e-commerce, ideally with both brick and mortar and e-commerce experience.
Proven work experience as a Lifecycle MarketingManager or in a similar role.
Experience copywriting, designing, and building email and SMS campaigns for performance marketing.
Extensive experience in marketing automation, digital campaign building, and customer journey mapping.
Experience optimizing e-commerce experience, including making website copy and image updates, and suggesting UX updates to improve conversion and retention rates
Strong background in customer acquisition, re-engagement and retention strategies.
Hands on experience and in-depth knowledge of industry-leading marketing automation tools, specifically Iterable
Excellent copywriting skills, with an eye for elegant design, and a knack for campaign strategy.
A confident and articulate communicator capable of inspiring strong collaboration in an organisation.
Ability to be independent, self-motivated, and multi-task in a fast paced environment.
Highly detailed and planning oriented with exceptional follow-through and initiative.
Highly motivated, creative individual with experience and a passion for connecting with current and future customers.
Have a passion for social justice and food justice.
Full health + dental
Energetic team environment at a purpose-driven company
Remote position with occasional team meet-ups
Mileage compensation for any business travel around LA
Team discount on fresh, delicious Everytable meals
Everytable is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We encourage women, people of color and LGBTQ people to apply. Everytable is a Fair Chance employer and will consider qualified applicants with arrest and/or conviction records for employment.