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Lifecycle Marketing Manager Inactive job Remote job - USA
Credible
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United States
San Francisco
5 years of experience
Bachelor education
40 hours per week
Financial Services
201-500 employees
Medior
Unlimited holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
Adobe Creative Suite
Google Analytics
Google Tag Manager
MS Office
MS Excel
Tableau
AMPscript
CSS
HTML

We believe life’s changes create financial needs for people and that the traditional financial system often puts up unnecessary obstacles. People celebrate major milestones like going to college, getting married, and buying a home. And most of the time, these milestones come with financial implications.

At Credible, we have built a company with the mission of bringing transparency, choice, simple processes and savings to accessing credit for life’s important moments. What you see is what you get. We are committed to being upfront, honest, and clear about your options. There are no mysteries, no hidden fees, and no secret clauses.


Credible is a fast-growing Fintech company that has world class management, has raised multiple rounds of funding, is generating significant revenue and is disrupting the lending market and helping people save money and get out of debt faster.


About the role

We are looking for a highly analytical and strategic marketing leader to massively grow our Mortgage Refinance line of business. You must be able to think both strategically about the customer lifecycle and creatively about the customer experience. You’ll transform and execute these insights into a cohesive customer journey. You’ll love taking an existing journey and digging into data to diagnose issues and identify highest potential opportunity areas. You will work closely with the Lifecycle marketing team and Product team to ensure consistency between marketing messaging and onsite content/experience.


Responsibilities:

  • Own remarketing/cross-sell unit sales, revenue, and closed loan volume goals for Mortgage Refinance products
  • Working closely with the Lifecycle marketing team and our Product team to design a best-in-class Mortgage Remarketing experience (through email, text, outbound calling or other channels) and to ensure onsite and marketing experiences are cohesive 
  • Map customer journey from purchasing a home through refinancing their mortgage, with support of Lifecycle Senior Marketing Manager
  • Identify appropriate customer touch points and largest revenue opportunities, and develop tactics for when/how to address consumers to guide them towards purchase
  • Partner with Loan Ops and Customer Success teams to coordinate outbound calling/texting into your recommended communication plan 
  • Conduct research into competitor marketing activities and use to guide decisions
  • Work closely with Research team to understand customer mindset at each stage in the process and craft relevant communications
  • Managing execution and performance of all Mortgage Refinance ad-hoc email communications


Education and Experience:

  • 5+ years building end-to-end marketing strategies
  • Ability to think strategically, collaborate with cross-functional teams, and roll up your sleeves
  • Highly analytical, a love of data and segmentation, a test-and-learn mindset and the ability to turn learnings into actions to improve performance
  • Experience working with at least one email platform and a passion for email best practices
  • Multi-channel reengagement: Remarketing and Cross-sell experience across Email, Text, Outbound calling and other channels
  • Considerable experience with mortgage or other complex financial services products that have a long consideration cycle and lengthy documentation process (e.g. Home Equity)
  • Experience managing to financial KPIs (e.g. qualified leads, closed loans, loan volume)
  • A commitment to treating your coworkers with respect, turning your ideas into actions through collaboration and communication


Nice to have:

  • Experience working with SalesCloud 
  • A passion for email best practices
  • Looker or Tableau
  • Sense of humor


Why work at Credible

We are a fast moving, fun-loving, seriously smart group of people who really care about impacting the lives of our customers. We empower our employees to make decisions, take risks, drive our business and make changes when we don’t get it right. These are our values: 

  • Exceed Customer Expectations: We provide an exceptional experience to each and every customer that compels them to share it with others. 
  • Take Ownership: We are trusted to make decisions that are in the best interests of our customers and our business. We think and act like owners. We care – and that makes all the difference. 
  • Be Curious: We are curious, ask questions, seek to understand and try new things. 
  • Do the Right Thing: We earn trust by being transparent, respectful and honest with each person with whom we interact. 
  • Get Results: Results fuel our excitement and we know how our personal accomplishments tie to the success of the company.
  • Be Bold: We are courageous and take risks that scare us. Our enthusiasm for experimenting is how we will find the next breakthrough.


Our benefits: 

We offer competitive compensation, generous benefits, free food and a flexible vacation policy.

But mainly, you want to work at Credible because you believe in our mission and want to have a major role in delivering on it! We look forward to getting to know you.

Credible
22 4th St
CA 94103
San Francisco
United States