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Lifecycle Marketing Lead Inactive job
Plume Design Inc
This job has been closed. You cannot apply anymore.
United States
Palo Alto
5 years of experience
Bachelor education
40 hours per week
Internet
51-200 employees
Junior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
HubSpot
Google Analytics
MS Excel
SQL
HTML
CSS

The Plume marketing team is seeking a seasoned digital marketer to drive growth of the Plume business through digital channel optimization. This person will work with the marketing, sales, and product teams to plan and implement B2B & B2C lifecycle marketing and lead nurturing campaigns built around web, CRM and marketing automation. This is an ideal opportunity for a self-starter to play a key role in shaping Plume’s digital strategy!


Responsibilities

  • Lead the marketing automation strategy and implementation of CRM and Web programs across B2B and B2C. Includes developing and building conversion and retention campaigns.
  • Define and optimize the digital platforms to nurture leads through the customer journey using a variety of digital tactics including CRM, web, tracking and analytics, and campaign development and management.
  • Identify, set, and monitor key metrics to prove digital campaign efficacy, inform digital marketing planning, and highlight opportunities to drive audience engagement.
  • Build and own marketing analytics dashboards and reporting using multiple disparate internal and external data sources, including HubSpot, Salesforce, Google Analytics, MixPanel, and others.
  • Drive lead conversion and funnel optimization.
  • Evaluate and select systems or partners to support the execution of the digital strategy.
  • Work closely with Sales and Product in the development of strategy, campaigns and optimizations.
  • Collaborate with the marketing team, internal and external stakeholders and agency partners to develop creative, content strategies and campaigns that fit the brand’s positioning, personality, and tone of voice.
  • Drive rigorous A/B and multivariate testing, analytics tracking, and optimization across Plume channels.
  • Develop Plume’s contact database and optimize the use of targeted outbound DM through CRM.



Qualifications

  • Strong and demonstrable understanding of lifecycle marketing best practices.
  • At least (5) years relevant experience in digital marketing and marketing operations.
  • Prior experience with Account Based Marketing (ABM) and marketing content management systems.
  • Expert knowledge of marketing automation/CRM systems (Hubspot, Pardot, Marketo, etc.) - Hubspot is highly preferred!
  • Exceptional data analysis capabilities, including attribution modeling and expertise in data and visualization tools (e.g. Google Analytics/Tag Manager, Excel, SQL, Tableau, etc.), data management, validation, and QA.
  • Comfortable working with technical and developer teams; coding experience a plus.
  • Ability to take ownership and thrive in a fast-paced environment with minimal direction.


Plume Design Inc
290 S California Ave
CA 94306
Palo Alto
United States