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Lifecycle Growth Marketing Lead Jobs Remote job - USA
Hero
United States
New York
5 years of experience
Bachelor education
40 hours per week
Health, Wellness and Fitness
51-200 employees
Senior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
MS Excel

About the job


Hero: taking the hassle out of taking meds.


We’re on a mission to help take the hassle out of taking meds for patients and caregivers with the first end-to-end medication management service that stores, sorts, dispenses, tracks and refills even the most complex regimens.


Did you know that only 50% of U.S. patients take their meds as prescribed? It’s true. Medication non-adherence is a $300 billion dollar healthcare problem that claims up to 125,000 lives in the U.S. each year and accounts for up to 30% of all U.S. hospitalizations.


At Hero, we’re tackling this crisis head-on with an award-winning smart device which stores and dispenses up to a 90-day supply of 10 different medications, a connected medication management app, automatic prescription refills with free delivery, and 24/7 live support.


The Hero team is highly-driven, mission-oriented and growing quickly –– we hope you’ll join us in improving the lives of millions of patients and caregivers across the country!


We are looking for a Lifecycle / Growth Marketing Lead with a proven experience driving impact across the lifecycle (activation, engagement, re-engagement) via digital channels (in-product, email). You will be responsible for the end-to-end lifecycle marketing initiatives (ideation, execution and reporting), develop & optimize programs across channels to drive member engagement and retention. This role will work closely with cross-functional groups including: Engineering, Product, UX, Data, Revenue and Marketing, to help build holistic growth-focused revenue-generating initiatives along the member lifecycle.


This role requires a data-driven self-directed pro, who brings together creativity, analytical horsepower, and deep product understanding to rapidly and tirelessly find innovative ways to keep members engaged, retain them, and turn them into brand champions. You'll have access to multiple tools, as well as consumer behavior data, user research, member feedback, and experimentation performance, to maximize members’ retention, engagement and lifetime value.


Join us in bringing transformative healthcare products to market that improve the lives of millions!


Responsibilities:


  • Identify key measurable metrics (upsell, churn, etc.) for lifecycle programs with the ability to test and scale rapidly.
  • Develop and execute growth marketing strategies for onboarding, retention, and lifecycle engagement across channels and member segments to create relevant personalized experiences; oversee the execution of highly targeted, complex member journeys / workflows and ad-hoc campaigns.
  • Establish a measurement & experimentation framework, relentlessly testing new ideas and digging deep creatively.
  • Use quantitative and qualitative data to prioritize efforts; collaborate cross-functionally (Marketing, Product, Data, Engineering, etc) to run iterative tests throughout the funnel, using the results to drive data-driven strategy updates that lift key performance metrics.
  • Own data measurement and reporting for lifecycle / marketing growth initiatives, and regularly communicate status, results and other key metrics to internal stakeholders.


Qualifications:

  • BA/BS degree and 5+ years of B2C growth marketing experience focused on acquisition, adoption, loyalty and retention in a technology business. Proven track record of growth marketing strategies & programs aimed at the end-consumer, with demonstrated impact on lifecycle KPIs. Deep knowledge in customer segmentation, touchpoint analysis, CRM marketing, performance and digital marketing.
  • Strong analytical and problem solving skills, with the ability to learn new technologies, products and systems quickly.
  • Entrepreneurial and results-oriented approach, with strong testing and experimentation mindset; ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines.
  • Strong organizational skills, with experience working collaboratively with Marketing, Data, Product, Design, and Engineering teams.
  • Excellent written and verbal communication skills, with an outstanding eye for detail.
  • Experience working in an early-stage startup environment, leading marketing / lifecycle growth
  • Experience marketing a consumer subscription product
  • Strong understanding of the most recent trends around consumer web usage including experience with SEO, social media and community building.



Hero
85 Broad St
NY 10004
New York
United States