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Lifecycle Email Marketing Manager (REMOTE) Inactive job Remote job - USA
Under Armour
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United States
4 years of experience
Bachelor education
40 hours per week
Sporting Goods
10,001+ employees
10 holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
MS Excel

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

As the Email & Lifecyle Marketing Manager you will be responsible for the development and execution of strategies to increase customer retention, loyalty and lifetime value. This person will work cross-functionally with creative, site development, design, and broader marketing team to help ideate, build, and execute compelling email and SMS campaigns.

The ideal candidate will be comfortable thinking strategically as well as rolling up their sleeves and executing. This role will suit an individual who is highly analytical, organized, and a self-starter who works well cross-functionally and is an excellent communicator.

This role will report to our Sr. Manager, DTC Lifecycle Email & App Marketing and serve as a strategic thought partner in building out our email marketing strategy. They will need demonstrated analytical ability to leverage data to inform insights, formulate recommendations and deliver actionable solutions.


Duties & Responsibilities

  • Manage triggered, transactional and all lifecycle messaging including SMS for
  • Become a "power-user" of email service provider; build, test and send emails
  • Work cross-functionally with our marketing and creative teams to gather, develop, and build content for emails; write creative briefs, maintain email and retention marketing calendar.
  • Collaborate with web development and creative agencies to develop and build out new email and landing pages as needed.
  • Own file health and monitor deliverability. Interface with email, and other vendors to troubleshoot and enhance email performance.
  • Develop a strategy for email capture on site and in our broader marketing programs. Work to grow file size for email and SMS.
  • Understand and help develop segmentation strategies; use internal data resources to filter and target appropriate segments.
  • Analyze customer data and generate actionable insights and retention strategy based on cohorts, customer segments and lifetime value.
  • Work with the Acquisition Marketing team to develop a lens on the customer's journey; leverage customer journey mapping to increase retention and reduce churn
  • Compile and present weekly retention marketing reports covering KPIs such as email delivery, open, click, unsubs and GMV, LTV, and churn.
  • Partner closely with DTC Leaderehip to ensure retention efforts align with overall business goals and objectives.


(Knowledge, Skills & Abilities)

  • Proven track record of growing email and SMS channels for an eCommerce retailer.
  • Strong foundation with CRM/customer marketing programs, email marketing, and familiarity with analyzing customer Lifetime Value.
  • Experience with a DTC or customer loyalty programs a plus.
  • Ability to analyze data and elevate key insights to various internal audiences (cross-functional teams and company leadership), and the ability to apply data-driven thinking to creative conversations.

Education And / Or Experience

  • 4+ years of relevant experience
  • 2-4+ years of email and retention marketing experience
  • Bachelor’s Degree required

Other Requirements


Remote Opportunity - No Relocation Provided.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Under Armour
1020 Hull Street
Maryland 21230
United States