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Lifecycle Email Marketing Manager Inactive job Remote job - USA
Weedmaps
This job has been closed. You cannot apply anymore.
United States
Irvine
3 years of experience
Bachelor education
40 hours per week
Internet
201-500 employees
Manager
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
Adobe Creative Suite
Braze
MS Office
Adobe Photoshop
CSS
HTML
AMPscript

As the Lifecycle CRM Marketing Manager, B2B, you will be responsible for developing strategies and implementing programs to engage, retain, upsell, and increase client LTV for our Weedmaps Business verticals. This includes, but is not limited to, the development, execution and analysis of B2B emails and push campaigns to support prospecting, lead nurture, churn prevention, onboarding, and more.


In this role you will partner and collaborate with product, brand, design, engineering, operations, and sales to produce innovative, best-in-class lifecycle marketing campaigns. This role is nested under the Growth Marketing team, reports directly to the Senior Lifecycle Marketing Manager and will be expected to drive strategy and execution of B2B campaign efforts.


The Impact You'll Make

  • Lead the development of B2B email campaigns, push notifications, and journeys including onboarding, lead nurturing, opportunity acceleration, engagement, upsell, and cross-sell for WM business verticals in partnership with product and product marketing stakeholders
  • Set and track against quarterly goals, from growing our lead and client lists to scaling, driving engagement rate, and conversions to generate revenue
  • Manage the design and implementation of B2B lifecycle campaigns and automations
  • Collaborate with cross-functional teams on strategy to drive conversion of leads by testing, identifying key touchpoints that will advance leads toward conversion
  • Partner cross-functionally with creative, product marketing, product, analytics, and legal teams to execute the campaign strategy
  • Own campaign testing, target criteria selection, campaign health monitoring, and post-campaign analysis
  • Work closely with Marketing Analytics team in the development of real-time B2B dashboards and to build a data-driven strategy for campaign improvement
  • Be the subject-matter expert in validating new tools and features geared toward improving the effectiveness of all B2B marketing communications


What You’ve Accomplished

  • 3-5 years of email, lifecycle, or growth marketing experience, with a track record of high performance
  • Experience managing one or more direct reports
  • Experience working with HTML and CSS for email
  • Experience with Adobe Creative Suite, specifically Photoshop and Dreamweaver
  • Experience with ESPs similar to Braze, Iterable, Marketo, or Responsys
  • Subject matter expert on the implementation of dynamic and personalized lifecycle content
  • Work closely with product teams to market new features and programs for lead nurture, upsell, and retention
  • Strategic thinker with the ability to clearly articulate and implement a focused plan
  • Expert in segmentation, list management, and email marketing best practices
  • Be key contributor for large scale strategic initiatives
  • Contribute to quarterly, bi-annual, and annual strategic plans and forecasts
  • BA/BS degree or equivalent practical experience


Bonus Points

  • Experience with Braze
  • Experience with push notifications
  • Familiarity with Webhooks and APIs
  • Experience with templating languages like Liquid, Handlebars.js, or AMP Script
  • Strong organizational, analytical, and problem-solving skills
  • Strong project management skills and ability to work effectively in fast-paced, fluid, highly cross-functional environment


Our 2022 Benefits

  • Medical, Dental & Vision benefits (effective Day1):
  • Employee - employer paid premium 100%
  • Dependent - employer paid premium 80%
  • HMO - Kaiser & Anthem
  • PPO and HDHP with HSA - Anthem
  • Basic Life & AD&D - employer paid 1x salary
  • 401(k) Retirement Plan (with employer contribution)
  • PTO (3 weeks accrued); 5 sick days
  • Supplemental, voluntary benefits
  • Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
  • Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
  • FSA (Medical, Dependent, Transit and Parking)
  • Voluntary Life Insurance
  • Critical Illness Insurance
  • Accident Insurance
  • Short- and long-term disability Insurance
  • Pet Insurance
  • Company-paid identity theft protection
  • Rocket Lawyer legal services platform
  • Paid parental leave
  • Reimbursements for home office setup and monthly WiFi


Why Weedmaps?

  • You get to play a meaningful role in the future of cannabis and how it’s regarded globally
  • Catered lunches provided while working in the office
  • Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
  • Generous PTO and company holidays
  • Endless opportunities to network and connect with your fellow Weedmappers through education and speaker series, Employee Resource Groups, happy hours, team celebrations, game nights and much more!

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.


Applicants may be entitled to reasonable accommodations under the terms of the ADA and state/local laws. Please inform us if you need assistance participating in the interview process.


About Weedmaps

WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.


Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.


WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.


Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.



Weedmaps
41 discovery
CA 92618
Irvine
United States