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Lifecycle Email Marketing Manager Jobs Remote job - USA
Built Technologies
United States
Nashville
2 years of experience
Bachelor education
40 hours per week
Information Technology and Services
201-500 employees
Manager
Unlimited holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Pardot
MS Excel
CSS
HTML

About the job


Built is a growth-stage company at the intersection of FinTech and PropTech. We are on a mission to change the way the world gets built with technology and services that streamline the $1.3T U.S. construction industry. We strive to empower lenders, owners, builders, and vendors with innovative software, payment products & services that enable participants to manage risk, maximize productivity and collaboration to ensure better cost management as capital flows into and throughout the construction industry. Founded in 2015, Built now serves more than 140 of the top financial institutions in the US and Canada, including 35+ of the top 100 US construction lenders.


In addition to our recent $125M Series D funding and $1.5B valuation, we’re proud to have been named one of Forbes’ Top 100 Startup Employers in America for 2021. Bringing on the “best talent in the world” is at the forefront of our continued growth trajectory—and we want you to be part of it.


Built is looking for a Lifecycle Email Marketing Manager to join our Demand Generation team. As the Lifecycle Email Marketing Manager, you will own, deploy and manage email communications to all leads and platform users from ideation and creation of content to audience segmentation and deployment. The ideal candidate is efficient and comfortable with managing numerous automated email flows, sending targeted email sends to in-flight opportunities, and analyzing email campaign data to determine success and areas of improvement. Your main goal will be to deliver an amazing email experience to every persona in Built’s network that guides them through the buyer’s journey and helps deliver meaningful revenue.


In this role, you will:


  • Develop and implement email outreach campaigns to prospective, new and existing clients, and end-users, with a major focus on engaging and converting platform users into leads for the sales teams
  • Own automated user onboarding programs that advance leads through the buyer’s journey
  • Develop, own and manage Built’s email communication calendar
  • Conduct ongoing A/B optimization tests of all areas of the email strategy (subject lines, copy, frequency, time of day/week, etc.) and communicate the results of these tests through reporting
  • Work collaboratively with revenue leaders to develop and optimize lead scoring rules to deliver highly engaged leads to the sales team
  • Work closely with our digital and creative teams to create, optimize and test new copy, email creatives, and landing pages
  • Manage email service provider tools, sender reputation, email list management
  • Report on email campaign results, CRM database health, and provide insight and suggestions
  • Plan, develop, implement and manage in-house email and push marketing campaigns (no agency execution team) across the customer journeys, with a strong focus on converting paid traffic efficiently and engaging both sides of the marketplace
  • Own campaigns end-to-end from strategy and build to reporting, analysis, and optimization
  • Plan, design, and execute lifecycle marketing tests to uncover opportunities for driving increased campaign engagement and conversion
  • Work closely with internal stakeholders to ensure lifecycle communications are closely aligned with sales cycles, product releases, user experience, and more
  • Identify and troubleshoot issues in complex marketing programs


Qualifications:


  • 2-5 years of B2B or B2C email marketing and lead nurturing experience is required
  • Hands-on marketing automation experience, and able to build email marketing campaigns and workflows within Pardot or similar platform and Intercom
  • Expertise building dynamic, highly-targeted messaging and campaigns tailored to distinct buyer personas (i.e. ensuring each audience receives unique content)
  • Adept at creating communication flows based on user behavior
  • Firm understanding of privacy laws including CAN-SPAM, GDPR, TCPA, and other email/SMS compliance regulations
  • Proven track record of driving demand through targeted campaigns and nurture programs
  • CRM production skills: basic HTML/CSS knowledge and thoughtful QA process
  • Experience with Demandbase and/or Sendoso is a plus
  • Superb verbal/writing, communication, and presentation skills
  • Excellent organizational and time management skills
  • Experience sourcing and managing vendor relationships for marketing program execution
  • Unquestionable integrity and excellent work ethic


Perks:


  • The rare opportunity to radically disrupt an industry
  • Competitive benefits including uncapped vacation; health, dental & vision insurance; and 401k
  • Holistic compensation package including base salary, bonus, and equity
  • Flexible Hours
  • Learning grants to support your professional development


Our company is made up of passionate people who are driven in a variety of disciplines—and each of them bring their unique perspective to everything they do. Creating a safe and inclusive workplace is critical to the success of our company and of our employees, so it’s our aim to recruit, hire and promote without bias against race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status or any other status protected by applicable law. As we learn and as we grow, we’re committed to ensuring that these ideals are at the forefront of everything we do.

Built Technologies
625 Grassmere Park
TN 37211
Nashville
United States