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Lifecycle Email & Content Marketing Manager Inactive job
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United States
San Francisco
3 years of experience
Bachelor education
40 hours per week
201-500 employees
15 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Paid sick leave
Adobe Photoshop
Google Analytics

Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 275,000 neighborhoods across 11 countries.

Meet Your Future Neighbors

At Nextdoor, we believe in the transformative power of community. As the Growth Marketing team, we are responsible for communicating our brand in a way that demonstrates its value and is clear and differentiated, and inspires our neighbors and customers about what’s possible. We feel responsibility for the neighbor and customer experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective, because that’s what we seek out and respect in others. Nextdoor is on a mission to take online connections and turn them into real life connections. As a senior member of the marketing team, you can help drive that reality. 

The Impact You’ll Make

The Growth marketing team is looking for an experienced lifecycle email marketer reporting into the Senior Lifecycle Marketing Manager. In this role, you’ll help support the business solutions lifecycle function as our product grows and evolves. You will be accountable for driving performance and responsible for the execution of programs that convert, retain, grow, and deepen customer engagement. You will work cross-functionally with Product, Revenue, International, and peers in Marketing to help build our fast-growing business.  

We are a strategic but lean team and you should be willing to roll up your sleeves. You should be excited to bring your experience and expertise in order to:  

  • Support email marketing strategies based on company OKRs
  • Manage the development and execution of email marketing programs, including audience segmentation, campaign set up, QA, approval, deployment, and performance monitoring
  • Help define and execute content plans for a variety of business audiences and verticals, supporting businesses through the entire lifecycle
  • Contribute to the evolution of lifecycle content strategy for business solutions
  • Take a data driven approach to developing a content roadmap, including testing and optimizations
  • Maintain creative asset documentation and best practices
  • Build email creative by leveraging creative assets (Figma + Photoshop), coding (HTML), adding links, tagging and dynamic content customization
  • Manage the workflow from cross functional stakeholders to internal team work streams, proactively communicate production schedule updates and collect necessary approvals
  • Plan and execute A/B and multivariate testing based on key hypotheses that continuously improve performance and drive channel growth
  • Track campaign defined KPIs, analyze, interpret and develop results reports, and identify ways to improve performance
  • Support email calendar management and identify opportunities to improve processes for increased efficiency
  • Be up to date on email best practices and work to ensure they are being followed
  • Follow competitive marketplace and email trends

What You’ll Bring To The Team

  • 3-5 years of experience managing high volume email programs
  • Familiarity with SQL and the ability to edit SQL queries
  • HTML and CSS knowledge for email development
  • Strong project management skills
  • Ability to translate analytic data into strategic recommendations
  • Ability to prioritize projects and handle multiple tasks efficiently
  • Self-motivated and energetic mindset, with the ability to multi-task, work independently, and learn technical information quickly
  • Strong written and verbal communication skills 
  • Meticulous attention to detail and accuracy
  • Curiosity and desire to make things better, faster, and stronger

Bonus Points

  • Experience using Google Analytics, Litmus, Qlik, and SQL
  • Experience working in email marketing platforms (Iterable)
  • An understanding of design tools (Adobe Photoshop and/or Figma)
  • Experience in ESP transitions
  • Experience with consumer communications platforms    

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

875 Stevenson St
CA 94103
San Francisco
United States