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Lead Lifecycle Marketing Manager Inactive job
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United States
San Francisco
5 years of experience
Bachelor education
40 hours per week
201-500 employees
15 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Paid sick leave
Adobe Photoshop

Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 275,000 neighborhoods across 11 countries.

Meet your Future Neighbors

At Nextdoor, we believe in the transformative power of community. As the Growth Marketing team, we are responsible for communicating our brand in a way that demonstrates its value and is clear and differentiated, and inspires our members and customers about what’s possible. We feel responsibility for the member and customer experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective, because that’s what we seek out and respect in others. Nextdoor is on a mission to take online connections and turn them into real life connections. As a senior member of the marketing team, you can help drive that reality.

The Impact You’ll Make

The Growth marketing team is looking for an experienced lifecycle marketer reporting into the Head of Lifecycle Marketing. In this role, you’ll work to fuel the flywheel and build out the member business solutions lifecycle function as our product grows and evolves. You will be accountable for driving email performance and responsible for the strategy and execution of programs that convert, retain, grow and deepen engagement. You will work cross-functionally with Partnerships, Product, Revenue, International and peers in Marketing to help build our fast-growing business.

You Should Be Excited To Bring Your Experience And Expertise In Order To

We are a strategic but lean team and you should be willing to roll up your sleeves. At the start you will manage one direct report and develop a perspective on how to grow the team.

  • Develop a strategy for how to leverage e-mail marketing, marketing automation and customer relationship management for communication, acquisition, engagement and retention efforts
  • Work cross functionally with the Partnerships team to develop partner programs that bring true value to our neighbors and businesses
  • Establish email marketing strategies based on company OKRs
  • Oversee audience segmentation strategies based on insights gathered across all channels (email, social, paid media, customers)
  • Interpret data, analyze results and develop reports, dashboards and insights across segments, identifying ways to improve ROI performance; drive and optimize key departmental metrics
  • Plan and execute rigorous A/B and multivariate testing based on key hypotheses that continuously improve performance and drive channel growth
  • Maintain integrity of subscriber database
  • Identify opportunities to improve processes for increased efficiency

What You’ll Bring to The House

  • 5 years of experience in CRM, email or lifecycle marketing, or similar
  • Strategic leader who has grown an email/lifecycle program and juggled multiple work streams at a fast pace for a growing company
  • Experience cultivating and maintaining relationships among business partners while also developing mutually beneficial strategies to drive performance
  • Self-motivated with a record of bringing new ideas to the table and seeing them through fruition
  • Effective communicator who is invested in team growth and has helped his/her team learn, grow and develop careers
  • Proven ability to build strong cross-functional stakeholder relationships across multiple teams; ability to collaborate and lead through influence to drive execution of a strategy
  • Strong analytical skills with a record of success in forecasting, using data to tell a story/make a case and translating performance metrics and complex data into actionable insights and executable plans
  • Experience with comprehensive list segmentation, lifecycle/drip automations and triggered events within an ESP
  • A customer-centric mindset, always seeking ways to improve the customer experience
  • Ability to thrive in a fast paced environment with competing priorities
  • Strong project management and communication skills

Bonus Points

  • SQL
  • Experienced in ESP transitions
  • Experience with consumer communications platforms
  • Ability to translate your creative perspective based on strong industry best practice knowledge coupled with design and production skills (Photoshop + HTML)

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

875 Stevenson St
CA 94103
San Francisco
United States