Emailjobs.io
Emailjobs.io
Lead, Email Marketing Inactive job
evo
This job has been closed. You cannot apply anymore.
United States
Seattle
5 years of experience
Bachelor education
40 hours per week
Sporting Goods
51-200 employees
Senior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Employee Discount
Development budget
Klaviyo
MS Excel
MS Office
HTML
CSS

Our Marketing team is seeking a customer-centric marketer to join our team and drive our email program to be best-in-class in execution, engagement and customer value.

evo is a leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define “success” differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evo’s success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

 

Responsibilities:

  • Build and own the strategic roadmap of evo email
  • Establish goals, KPIs and reporting for the email program
  • Define promotional, triggered and transactional campaign roles and goals
  • Monitor list health and launch initiatives for acquiring quality subscribers
  • Integrate evo’s multichannel customer data as a cornerstone of segmentation
  • Own a robust testing & optimization program partnering with copy and creative team
  • Introduce and track LTV as a measurement of email program success
  • Incorporate new secondary touchpoints such as SMS and Direct Mail
  • Oversee day-to-day execution of program
  • Manage and coach email coordinator role
  • Work with brand marketing to strategically plan customer communications and align with business priorities
  • Oversee flawless execution of daily email campaigns
  • Ensure evo maintains high email deliverability and quality
  • Work with internal tech teams and external vendors to optimize email tracking and performance
  • Ensure evo email team is creating and executing campaigns efficiently and effectively using best-in-class tools
  • Own briefing process to execute strategies and initiatives of roadmap


Qualifications

  • Experience: 5+ years experience in email marketing, retail or ecommerce preferred
  • Education: BA / BS degree preferred with emphasis in business, marketing or communications
  • Ability to multitask - manage multiple programs and tasks at once
  • Hands on experience with an ESP (Acoustic, Bluecore, Blueshift, Klaviyo, or Salesforce Preferred)
  • CDP experience a plus
  • Proven experience executing and analyzing email testing programs
  • Excellent Quantitative and Data Analysis Skills
  • Excellent communication skills (verbal and written)
  • Ability to thrive in a fast-paced, fluid environment

 

Locations: Seattle, WA

 

evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology , or any other basis prohibited by law.


evo
401 N 36th St
WA 98103
Seattle
United States