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Lead CRM and Email Marketing Inactive job Remote job - USA
Nestlé Health Science
This job has been closed. You cannot apply anymore.
United States
Bridgewater
3 years of experience
Bachelor education
40 hours per week
Pharmaceuticals
1001-5000 employees
Medior
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Employee Discount
Paid maternity/paternity leave
Salesforce Marketing Cloud
Google Analytics
MS Excel
MS Office
CSS
HTML

The Lead, CRM and Email Marketing role at Nestle Health Science will be responsible for the design, implementation and execution of a multi-brand framework for CRM at NHSc, including channels such as e-mail, SMS, push notifications and web push. The candidate for the role will be driven by a curiosity to uncover insights from data, bring new ideas to the table on how to optimize our eCRM program, and is passionate about building a best-in-class program with an eye on improving customer experience, and a laser focus on increasing customer retention, purchase frequency, and lifetime value.


This individual will play a central role in the development of brand-specific CRM strategies and journeys for our key strategic brands, in close partnership with the Digital and Content teams. This individual will then design those journeys, implement creatives and develop segments/lists in our ESP, being the day-to-day owner of this technology at NHSc. Finally, this resource will own the reporting of CRM campaigns on a set frequency, working with our Data & Analytics lead.


Key Responsibilities

  • Own and continuously refine the CRM / E-Mail Marketing Framework at Nestle Health Science
  • The single point of contact across the entire organization for the CRM / E-Mail Marketing framework.
  • Manage relationships with CRM partners – such as ESP and CDP providers, as well as Nestle email marketing experts.
  • Stay on top of the latest updates regarding tools, trends, tactics, news and innovation within the E-Mail Marketing, SMS Marketing and overall CRM spaces. Track permanently external CRM best practices and apply them to the various CRM programs within Nestle Health Science.
  • Deliver educational sessions to our commercial and cross-functional team members on the CRM Framework.
  • Develop Brand-Specific CRM Strategies:
  • Develop world-class customer experiences in the form of Brand CRM strategies, by crafting customer journeys aligned with brand commercial goals.
  • Design consumer journey maps in close partnership with the Digital and Marketing teams, providing key input on how CRM will play a role to enhance the overall experience from prospect to lead, to converted and finally to loyalist.
  • Provide expertise on Lead Generation within the development of those consumer journey maps and identify opportunities to continuously profile leads
  • Translate consumer journey maps into CRM segmentation strategies, to ultimate deliver 1:1 personalized experiences at every touchpoint
  • Implement CRM strategies and manage day-to-day of email marketing activities:
  • Collaborate closely with content team to input e-mail creative best practices and ensure all static and dynamic elements of each template work properly, and both desktop and mobile experiences are best-in-class
  • Set up journeys within our ESP to enable automation at scale, mirroring the brand-specific consumer journey maps
  • Create and manage segments within our ESP and CDPs to enable the execution of our CRM activities
  • Drive continuous data hygiene within our ESP, working closely with our IT team to implement and track best practices
  • Champion A/B testing to continuously improve performance and identify new opportunities
  • Define KPIs and business objectives of each eCRM program, including a weekly scorecard with KPI tracking
  • Create and present reports for campaign-based e-mail sends, providing key results and identifying key opportunities for success in future CRM programs


Experience


And Education Requirements

  • 3-5 years of hands-on CRM / E-Mail Marketing experience
  • Experience across multiple CRM mediums: e-mail, SMS and push notifications
  • Experience in developing and executing CRM strategies for DTC e-commerce brands is a must
  • Experience working on Klaviyo, Salesforce Marketing Cloud or similar ESP platforms is a must
  • Experience with email A/B testing, including the set-up of those tests in respective ESP and report out on metrics and results
  • Basic proficiency with HTML and CSS, experience using WYSIWYG email
  • Experience in Loyalty programs and platforms is a plus


Preferred Skills

  • Eager to take a role with both strategic and operational requirements
  • Analytical mindset with the ability to translate customer behavior into actions.
  • Enjoy working in a dynamic and collaborative environment
  • Exceptional attention to detail
  • Excellent communication skills (written and oral)
  • Experience working and leading cross-functional teams
  • Ability to collaborate effectively across all levels of the organization and with outside partners
  • Thrives in a fast-paced business environment with an ability to adapt quickly to change


The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Nestlé Health Science
1007 US Highway 202/206
NJ 08807
Bridgewater
United States